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Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment (Pod 534 + Video)

SaaStr

In the early days of SaaS, it was difficult to predict how users would interact with new products. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Disrupting existing categories can be difficult, so you need to be intentional with your strategy. Use data to lead the way.

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Top 25 SaaStr Podcast Episodes from 2020

SaaStr

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Interested in what our most popular episodes were last year?

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. This episode is sponsored by Linode. This episode is sponsored by Guideline. Matt Garratt.

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

User Pilot

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. PLG differs from sales-led and marketing-led growth by focusing on the product as the key growth driver, as opposed to sales or marketing efforts, with monetization happening only after users have experienced the product value.

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10 Onboarding Flow Best Practices to Drive Product Adoption

User Pilot

Optimizing the user onboarding flow is always a key SaaS business goal. TL;DR Segmenting your audience or customer base into smaller chunks — each with its own user persona — will make it easier to focus on their specific needs and provide a more personalized onboarding experience. What is the onboarding flow process?

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Product Discovery Process: Step-By-Step Guide for Product Teams

User Pilot

Product discovery helps organizations mitigate risks and use resources well by ensuring product ideas are well-researched and validated. Before you start product or feature development, validate the ideas using techniques like fake door testing. Book a demo to see how it can support the product discovery process in your SaaS.