Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment (Pod 534 + Video)
SaaStr
MARCH 2, 2022
In the early days of SaaS, it was difficult to predict how users would interact with new products. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Disrupting existing categories can be difficult, so you need to be intentional with your strategy. Use data to lead the way.
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