Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. And this isn’t the only privacy factor adding friction to your marketing. Image courtesy of Apple.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

SaaStr

DECEMBER 17, 2019

We produce a lot of content now on SaaStr. But for your SEO and content marketing folks out there, note the most read pieces weren’t even published in 2019. So go long on content. But the top new pieces of content in 2019 were: Top Blog Posts. Boy, what a year for SaaS IPOs. 200+ videos.

Scale 132

Scale SMB Cloud Acquisition 132

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Incredo

NOVEMBER 21, 2019

Our today’s topic somehow evolves around this concept because we are going to write and talk about affiliate marketing. Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

FastSpring

NOVEMBER 3, 2021

But I’m a sales leader, and sending business to my competitor is always an option I’d prefer to avoid. But I’m a sales leader, and sending business to my competitor is always an option I’d prefer to avoid. 1 merchant of record service for growing SaaS and software businesses. A Simple Solution: We Called Each of Their Customers.

Merchant Services 135

Merchant Services B2B Payment Solutions SaaS Payments 135

Neil Patel

JANUARY 12, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The website you’re currently on gets over 2,530,346 visitors and generates over $1 million in annual revenue through its blog. Once you’ve registered your domain name, choose a content management system or CMS.

Technical Advisors 142

Technical Advisors Software Review Technical Review Systems Review 142

Kraftblick

JUNE 28, 2018

But if what you want is great quality content that draws readers who are potential leads, we have a checklist that will help you make your company blog more popular. Use it to check what your company’s writers are producing to find out if you’re doing everything possible to produce content that attracts hundreds of leads.

Artificial Intelligence 40

Artificial Intelligence Education Strategy Marketing 40

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. By the end of this article, you’ll have a better understanding of the common pitfalls that lead to customer churn and how to avoid them. moment faster. #3:

SaaS Payments 98

SaaS Payments Churn Underperforming Technical Team Payment Methods 98

Baremetrics

AUGUST 19, 2021

Table of Contents. It is much more than just verbal or written communication; customer feedback can take the form of ratings, reviews, and shares on social media platforms, as well as coverage in blogs or publications. Get on the app, see how it works, and start getting information about your customers today. What is customer feedback?

Scale 98

Scale Churn User Experience Subscription 98

GetUplift

SEPTEMBER 27, 2021

This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. Markin Blog, 2020 ). Markin Blog, 2020 ). . Markin Blog, 2020 )). Markin Blog, 2020 )). Turns out, the probability of an existing customer making a purchase is about 60-70 percent.

Retention 89

Retention Strategy Sales Social Media 89

SaaStr

AUGUST 21, 2020

I’m super proud of the team for putting together this gathering for 50,000 community members next month so that we could bring you the best in class speakers of leading SaaS experts. From Analytics to UX design, we’ve been working hard to put together sessions for everyone in your SaaS organization.

Scale 48

Scale Cloud Leadership Engineering 48

User Pilot

APRIL 7, 2021

In this article, we will be doing an overview of what user engagement metrics are, how to find your user engagement metrics, common mistakes in measuring user engagement, and of course, a big list of metrics. Table of Contents. You need to focus on the right metrics. What Are User Engagement Metrics?

Engagement 75

Engagement Metrics Scale Benchmarks 75

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. In the process, we’ve selected the creme de la creme of all the content we’ve shared in the Roundup. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Incredo

DECEMBER 12, 2019

Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. We will also provide you with a bonus checklist and introduce you to 7 SaaS founders & managers who know how to work with reviews.

Software Review 37

Software Review Systems Review Software Social Media 37

SaaStr

FEBRUARY 2, 2024

Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. a little bit different. “2023 was nuts, right? “2023 was nuts, right? ” #2.

Sales Recruiting 278

Sales Recruiting Trends Sales Hiring Software Review 278

SmartKarrot

JUNE 9, 2020

If the content given is too opaque, they might not fully benefit from the process. In the case of customer success, these rock bottom or what we call as the pitfalls could make the hair-line difference between churn and customer stickiness. Strategy #1: A well-furnished Onboarding with valued training. Strategy #2: Upsell and then Expand.

Sales 11

Sales SaaS Customer Success Onboarding 11

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. A SaaStr Classic!!

Part-Time VPE 212

Part-Time VPE Technical Cofounder CTO Hire New CTO 212

How To Buy Saas

OCTOBER 11, 2023

Email marketing is hands down one of the best tried and tested marketing strategies to ensure that your products and services reach your target audience. Amazon SES is one of the most budget-friendly options in the market, but we also have Amazon SES alternatives as some very effective options. What is Amazon SES?

Technical Review 52

Technical Review Software Review Payment Methods Systems Review 52

Incredo

NOVEMBER 7, 2019

You always want bigger commission checks , right? So after reading today’s blog, you will be opening your eyes to SaaS demo best practices and closing more sales. 2) We are going to talk about careless and even strange mistakes that SaaS salespeople make during software product demos. 5) STAY WITH US TILL THE END.

Payment Solutions 168

Payment Solutions Software SaaS Payments Payments 168

User Pilot

FEBRUARY 13, 2024

Looking for inspiration to help you craft engaging SaaS onboarding emails? This article shows you 14 examples from top SaaS companies, along with best practices you can implement to reduce the time to value and boost user adoption rates. Ready to get started delivering effective SaaS onboarding emails? Reduce churn.

Onboarding 52

Onboarding SaaS Social Media Churn 52

Incredo

OCTOBER 8, 2019

Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? We can talk about them later, now we focus on marketing. And the list goes on.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Incredo

OCTOBER 8, 2019

Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ). What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? We can talk about them later, now we focus on marketing. And the list goes on.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

SaaStr

OCTOBER 17, 2019

Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. Want to see more content like this? Next comes the decisions to build or buy your infrastructure, DNS, monitoring, and analytics tools.

Scale 123

Scale Scaling CTO Hire Part-Time VPE 123

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. What do Experts have to say?

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

GetUplift

DECEMBER 12, 2021

Conversion rate optimization has become a critical part of digital marketing strategy. What really works to increase conversion rates is effective emotional marketing. . This guide provides a detailed breakdown of my emotional marketing process. This guide provides a detailed breakdown of my emotional marketing process.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Sales Hacker

MARCH 2, 2020

Blueprints for a SaaS Sales Organization. As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Here they are… The 97 Best Sales Books in 2020.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads?

Advertising 145

Advertising Mobile Branding Software Review 145

SaaStr

MARCH 3, 2020

Want to see more content like this? So you look at companies, Top 10 SaaS companies in history, none of those companies got their first VP of Sales wrong. Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Join us at SaaStr Annual 2020.

Sales Hiring 152

Sales Hiring Sales Recruiting Scale CTO Hire 152

SaaStr

AUGUST 5, 2019

The SaaS business model has risen to popularity for many reasons – it’s fast-paced, creates residual revenue streams, and well, the multiples are strong. However, while many are flocking to reap the benefits of the SaaS model, truly understanding how it works sustaining success over time is not as easy as some make it look.

Sales Recruiting 166

Sales Recruiting Construction Scale SaaS 166

Baremetrics

MAY 4, 2020

When most SaaS companies talk about reducing churn, they’re usually referring to voluntary churn. According to our data, SaaS and subscriptions businesses lose around 9% of their MRR due to failed payments on average. The customers who actively cancel their subscription. However, there’s another type of churn that gets overlooked.

Payment Methods 124

Payment Methods Payment Services SaaS Payments Payment Solutions 124

Baremetrics

NOVEMBER 10, 2019

Since the original version of this post from early 2017, we’ve worked with many more SaaS companies and a common theme has been moving companies from a starter template to a more robust financial model. This model allowed me to work with dozens of SaaS startups using spreadsheets, while we built our financial modeling software Flightpath.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

The Marketing & Growth Hacking Publication

AUGUST 11, 2020

Since writing is a consistent part of marketing, I thought putting together a list of writing tips for marketers and writers from professionals would be a good way to help polish your writing. So grab a cuppa and let’s dig in: Each of these writing tips comes from a professional writer, editor, or content person.

Content Marketing 52

Content Marketing Consulting Growth Hacking Software Review 52

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. Imbalance is okay.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SmartKarrot

DECEMBER 30, 2021

Customer journey mappings have gained a lot of traction amongst B2B SaaS organizations. So, if your project fails, it can prove to be a costly mistake. Let’s look at some of the most common customer journey mapping mistakes and how you can avoid them in this write-up. contact-form-7]. Like what you are reading?

Technical Review 10

Technical Review Communication Systems Review B2B 10

Teamgate

JANUARY 14, 2019

Moreover, big brands have a fantastic infrastructure in place and you are working in-sync with other teams (marketing, production, sales), meaning that your campaigns are always amplified. Why and how have you chosen PR as your career? Since then, I’ve been on a PR mission! Why did you develop your PR agency in London?

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

User Pilot

FEBRUARY 27, 2023

We discuss its stages, introduce the UI patterns you should use, best practices and common mistakes, benchmarks, and metrics. We also analyze successful onboarding flows and evaluate various tools that can help product managers , product marketers and UX designers deliver outstanding onboarding experiences.

Onboarding 105

Onboarding Customer Lifetime Value Engagement Underperforming Technical Team 105