Sales Hacker

SEPTEMBER 24, 2022

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. However, this approach works best during the awareness stage of a sales funnel. What is a sales funnel?

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

JANUARY 18, 2023

There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company. As such, marketers need to work very closely with customer success and product teams. In general, product-led growth marketing tends to work better the larger the market is.

Strategy 94

Strategy Marketing Scale Software Review 94

ProfitWell

MARCH 24, 2020

The subscription model is booming. Almost everything is sold as a subscription, from socks to razor blades, and of course software. Without further ado, let's look at nine subscription-based companies absolutely nailing it in 2020. What is a subscription company? So why the subscription business model?

Subscription 72

Subscription Payment Features Payment Methods Payments 72

Chargify

JULY 30, 2019

It might be your subscription model. But how do you know if your current subscription model is working or failing? We’ll cover the three most important metrics for judging your subscription model’s success: Free to paid conversion rate . Otherwise, the freemium model doesn’t scale.

Subscription 64

Subscription Payment Features Metrics Scale 64

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. This is when the good stuff starts to happen within a subscription business In this post I’m going to share the strategy and steps we followed to reduce our monthly customer churn by over 70%, and explain how we positioned Nudge Coach for efficient, long-term growth.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Prioritize retention.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Neil Patel

DECEMBER 14, 2020

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. How Do Facebook Ads Work? Many businesses fail at Facebook advertising because they are not a good fit. If you’re relying on them to immediately buy something to make your ad ROI positive, you will fail.

Advertising 144

Advertising Web Development Web Developers Business Model 144

Baremetrics

DECEMBER 7, 2023

It’s just that every modern billing tool claims to be the best, somehow has a 5-star rating, and you end up combing through blog posts comparing countless billing platforms feature by feature. How should the platform work with your accounting & operations stack? New customer MRR, customer count, churn—all wrong.

Payment Solutions 52

Payment Solutions SaaS Payments Payments Software Review 52

ProfitWell

MARCH 24, 2020

2020 is the year of Corona Virus thus far but it’s also the year in which the subscription business model is excelling. Subscription companies have become incredibly popular in the past two decades. Almost everything is sold as a subscription, from socks to razor blades, and of course software.

Subscription 40

Subscription Payment Features Payment Methods Payments 40

Baremetrics

FEBRUARY 2, 2021

In this guide, you will learn why SaaS customer support is so important, how to get started, and what metrics to use to track success. A common problem customers face when dealing with a SaaS business is credit cards failing during recurring payments. The process of recovering failed customer payments is called dunning.

Customer Support 59

Customer Support Payment Methods SaaS Payments Payment Solutions 59

ProfitWell

JANUARY 21, 2020

We’re also flying into new finance-tracking with Copilot subscription finance tracker. Your top subscription news. It didn't matter that the particular teammate hadn't actually written a review, or that Glassdoor reviews are anonymous, or that cease and desist letters don't work like that. 5 Chapter 4: Utilize a Value Metric.

Technical Review 41

Technical Review Finance Subscription Payment Features 41

Chargify

APRIL 23, 2019

According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” At this point, you are trying to work out whether or not you are solving a problem. Establishing/implementing metrics and analytics**. Finding channel/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

JULY 27, 2023

In a nutshell, customer retention is important because your entire business model depends on it. Retention benefits your bottom line: As a subscription-based business, you can’t drive sustainable growth if you keep burning cash to acquire new customers that aren’t staying long enough to justify the expense.

Retention 81

Retention Strategy Management Churn 81

Full Session

DECEMBER 4, 2022

It gives you a clue on what’s not working with your customer retention strategy and can indicate other business model issues. To see how FullSession works, create an account, start your 14-day free trial , or schedule a demo today. Identifying areas for improvement – you can see what doesn’t work to implement necessary changes.

Churn 52

Churn Payment Services Payments SaaS Payments 52

OPEXEngine

DECEMBER 23, 2020

If the StartFast doesn’t work, it’s not a big deal because the Customer Success team’s mission is to offer free clean-up after failed implementations. Zero-sum delusion typically presents with the following metrics: Services being less than 10% of total company revenues. Usually, these companies sell inexpensive software (e.g.,

Underperforming Technical Team 52

Underperforming Technical Team Sales Hiring Consulting Forecasting 52

Sylvia Ng

JULY 30, 2016

Tactics change and tactics fail. As I was considering joining the company, I came across this article , written by Samson Hu, that offers an in-depth look at both the technical and business challenges of building out analytics at 500px, from infrastructure and ETL considerations, to metrics, reporting, and data accuracy problems.

Scale 67

Scale Technical Review Scaling Startup 67

User Pilot

AUGUST 23, 2021

Plus, we’ll cover all the important insights you can glean from working to understand the nay-sayers. Getting this qualitative data and understanding how users feel is critical because the difference between a 0, 3, or 6 on an NPS can indicate vastly different user experiences and issues. So let’s jump right in!

Software Review 98

Software Review Systems Review Scale Churn 98

ChurnZero

JULY 12, 2019

This is a guest blog post by Andy Mura, the Head of Marketing at Userlane. The subscription-based business model is rooted in the value your solution offers. Companies that focus their growth on customer acquisition will have a hard time balancing out their CAC over time and will ultimately fail. Provide Value.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

Incredo

JANUARY 14, 2020

You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. If you read our today’s post, you’ll know 1) how to setup your SaaS marketing funnel, 2) what stages to include, and 3) how to get the most out of it.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Baremetrics

MAY 4, 2020

The customers who actively cancel their subscription. The customers whose subscriptions end because their credit card payments failed and they never made up for the payment. According to our data, SaaS and subscriptions businesses lose around 9% of their MRR due to failed payments on average. Let’s get it “dun”.

Payment Methods 124

Payment Methods Payment Services SaaS Payments Payment Solutions 124

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA. Work with me here. A SaaStr Classic!! It’s OK.

Part-Time VPE 245

Part-Time VPE Technical Cofounder CTO Hire New CTO 245

Baremetrics

SEPTEMBER 15, 2021

RPM isn’t easy—and tracking all your metrics just makes a difficult job harder. Baremetrics tracks the 26 most important business metrics by connecting directly to your revenue streams. From MRR and ARR, to churn and LTV, the 26 metrics offered by Baremetrics give you the granular data you need to maximize revenue performance.

Payments 97

Payments Revenue SaaS Payments Payment Services 97

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Marketing and distribution channels 3. Launch campaign metrics 2. Product adoption metrics 3. Market impact metrics 4. Start your free trial today.

Strategy 104

Strategy Scale Payment Features Software Review 104

User Pilot

APRIL 14, 2023

When your orchestra works in perfect harmony across all departments, you’ll be better equipped to provide a positive experience to users. SaaS onboarding is the process of helping potential customers and new users learn how your product works. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.

Onboarding 94

Onboarding Strategy Technical Review Software Review 94

User Pilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Select the right expansion strategy for your product, business goals, and pricing model (i.e. Make sure your customer success team has a strategy in place to turn new users into loyal customers.

Strategy 77

Strategy Sales Recruiting Customer Success Acquisition 77

OpenView Labs

JULY 2, 2020

Cashing in on the Right Model. B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. There are Only 3 Pricing Strategies for Your Startup. 3 Simple Tips for Pricing SaaS Products in the Early Days.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Incredo

NOVEMBER 1, 2019

maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . And from SaaS sales models to SaaS pricing. If you are satisfied with your sales model and need to learn about employee compensation model, just skip the first article. SaaS Sales Models.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

AUGUST 19, 2022

It’s working well. And that’s also working. Because we all see this somewhere between one and 5 million in ARR, is the initial motions, blog posts, the type of events we did, the type of outbound we did, the type of paid ads we did on Facebook, or sometimes wow, even Google or others. And it worked.

Scale 235

Scale Sales Hiring Scaling VP of Engineering 235

Intercom, Inc.

NOVEMBER 7, 2018

Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth. Let’s see how this typically works in practice. How Customer Acquisition Cost (CAC) works day-to-day. For Ad 1 it was $5 per click, for Ad 2 it was $10 per click, and for Ad 3 it was $20 per click.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

User Pilot

JANUARY 23, 2023

Then, create a strategy, track key metrics , and iterate. The benefits of working with a growth mindset include: Data-oriented approach: Growth marketing looks closely at the data and what it says. It seeks out promising targets and works to achieve them strategically. Dave McClure’s Pirate Metrics.

Growth Marketing 95

Growth Marketing Marketing Growth Hacking SaaS 95

Baremetrics

DECEMBER 18, 2019

Ideally, both metrics should be in the single digits, if not below 5%. The Quick Ratio, unlike other metrics, tells you how dire the situation is. Take an audit of how you’re doing in these three metrics to grasp your room for improvement. Choose the right activation model. Evernote’s lost opportunity is in their model.

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136

SaaStr

FEBRUARY 22, 2019

Before LiveOffice Nick was Senior Director of Product Management @ Symantec where he led $378 MM market-leading email archiving / security businesses managing over 180 people across 3 continents. What works? Nick has previously said, “Burying customer success under sales does not work.” I worked in a big company.

Sales Hiring 121

Sales Hiring Customer Success Scale Sales Recruiting 121

User Pilot

JANUARY 26, 2021

Companies apply the analytics when they need insight into the inner workings of their customers’ journeys. The analytics help measure product strategies’ effectiveness in improving touchpoints and can attribute what actually works. Identify where expectations are met, exceeded and failed. Source: Growthhacker.com.

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

OpenView Labs

NOVEMBER 16, 2021

Generally, success hinges on a company’s ability to acquire a deep understanding of the metrics that most accurately gauge company performance and profitability. Then all that information is used to create a finely tuned economic model that maximizes growth while minimizing expenses. A Quick Glossary of SaaS Metrics.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training. Women in sales often have a polarizing experience.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130