Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Engagement 85

Engagement Strategy SaaS Customer Lifetime Value 85

User Pilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. What is customer churn?

Churn 90

Churn Retention Onboarding Engagement 90

User Pilot

JUNE 30, 2023

Wondering which strategic customer engagement tactic to use to engage more customers with your product? Customer engagement lies at the heart of every thriving SaaS product. You need to strategically put your effort into bringing back customers to engage with your product regularly.

Engagement 83

Engagement Entertainment AI Customer Lifetime Value 83

User Pilot

JULY 11, 2023

The internet is flooded with customer experience videos you can watch and, maybe, learn something new or useful for your job. You’d need to spend a lot of time finding good content creators if you just decided to learn about CX and customer engagement. Simon Sinek’s take on the “service” part of customer service.

Technical Review 84

Technical Review Onboarding Mobile Retention 84

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! 7 Tips to get 7,000 Customers.

Scale 254

Scale Sales Hiring Sales SMB 254

User Pilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Then you are in the right place!

Retention 83

Retention Strategy Management Churn 83

User Pilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? However, figuring out which of them satisfies your needs and offers the best value for money is no easy feat. Maybe something completely else? Let’s get right into it.

SaaS 97

SaaS Onboarding Pricing Mobile 97

User Pilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Retention 97

Retention Customer Lifetime Value Churn Metrics 97

FastSpring

DECEMBER 18, 2020

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. Is your business ready for the Future of B2B eCommerce? Let’s get selling!

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

User Pilot

JUNE 2, 2023

Product adoption metrics tell you how well your platform is performing. By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. In this article, we dived into 13 important adoption metrics to measure.

Metrics 87

Metrics Customer Lifetime Value Churn Onboarding 87

Unbounce

JANUARY 13, 2022

According to Twilio , COVID-19 accelerated companies’ digital communications strategies by six years. There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. Thanks for the lessons, 2021.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

ChurnZero

NOVEMBER 18, 2021

Customer education is why I live in a jungle. The self-sufficiency that LECA affords my plants means I rarely need to water them. So, how does this relate to customer education? What inspired me to improve my gardening skills is the same catalyst that inspires customer education, and most positive actions: a desire for change.

Education 98

Education Scale SaaS Engagement 98

SaaStr

MARCH 31, 2022

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Scale 191

Scale Marketplace as a Service Cloud SaaS Payments 191

User Pilot

APRIL 6, 2023

But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. TL;DR In-app feedback is all the customer opinions and feelings about your product that are gathered from in-app surveys (surveys that show up inside your app). User feedback can be general or contextual.

Software Review 79

Software Review SaaS Mobile Onboarding 79

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

DECEMBER 28, 2022

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. Bring up your objections, respectfully. Quietly do it your way as much as you can. You need a VP of Demand Gen! Because you’ll need a marketing quarterback.

Scale 65

Scale Sales Hiring Growth Hacking SMB 65

Kraftblick

JUNE 28, 2018

But if what you want is great quality content that draws readers who are potential leads, we have a checklist that will help you make your company blog more popular. Use it to check what your company’s writers are producing to find out if you’re doing everything possible to produce content that attracts hundreds of leads.

Artificial Intelligence 40

Artificial Intelligence Education Strategy Marketing 40

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. Dev Ittycheria : So obviously I was fortunate to have some success with my last company and then I actually saw a bit of scale. Jyoti Bansal, Founder and CEO of harness.io

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

OPEXEngine

JUNE 23, 2021

The CAC Payback Period, also known as Months to Recover Customer Acquisition Cost (CAC), measures the number of months of subscription revenue it takes to recover the costs to acquire one customer. This metric is one of the many ways to look at the capital efficiency and profitability of a SaaS business. Measuring Profitability.

Benchmarks 52

Benchmarks Acquisition SMB Subscription 52

Baremetrics

DECEMBER 7, 2023

‍ "S**t is hitting the fan", isn't a phrase I've heard regularly from customers over the years. But based on the number of requests for worst-case scenarios we've gotten from customers in the past two weeks, there's a non-zero chance you are losing sleep over this if you are a SaaS founder. Why create scenarios?

SaaS Payments 52

SaaS Payments Payment Services Sales Hiring Payments 52

Chart Mogul

DECEMBER 18, 2018

Every week we scour the web to pick our top three industry reads and share them in our SaaS Roundup newsletter. Here's a rundown of the top 20 for your reading pleasure. This list was compiled by looking at the articles with the most engagement across all of our SaaS Roundup newsletters in 2018, taking list growth into account.

Growth Hacking 74

Growth Hacking SaaS Systems Review Pricing 74

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. Selling your startup is a full-time job. Add the pressure of maintaining your business and you’ve got the perfect storm with no guarantees your boat will make it home.

Acquisition 105

Acquisition Startup Technical Review Scale 105

SaaStr

JUNE 7, 2021

While it can be frightening to think differently, doing so has helped him make Veeva the biggest vertical SaaS success story of all time. While this talk really shows his love of thinking about the bigger picture – this is the Strategy stage after all – Peter actually spends 90% of his time on execution. TRANSCRIPT

Sales Hiring 333

Sales Hiring Underperforming Technical Team SaaS Headcount 333

User Pilot

APRIL 6, 2023

But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. TL;DR In-app feedback is all the customer opinions and feelings about your product that are gathered from in-app surveys (surveys that show up inside your app). User feedback can be general or contextual.

Software Review 52

Software Review SaaS Mobile Onboarding 52

User Pilot

APRIL 23, 2021

Without exception, all the SaaS businesses I’ve ever spoken with want to keep their churn rate down. That’s because retention and activation , not acquisition, are the main drivers of profitability in the SaaS world. It stands to reason when you think about how much time and money you spent building your product.

Churn 52

Churn SaaS Payments Payment Solutions Social Media 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. You may not be an expert, but you are at least familiar with the idea that your customers are only with you for a finite period of time. The graph below, taken from our Baremetrics account, shows our customer churn throughout January 2020.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Kellblog

DECEMBER 27, 2021

At this point perhaps for the wrong reasons (i.e., Well it’s time for my annual predictions post, a series now in its eighth year. Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

Chargify

MARCH 25, 2019

Recurring subscriptions are becoming the norm in the business world, and for good reason. But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. To help, we’ve put together a list of the four strategies that are key to selling SaaS. Have a Trial or Freemium Offer.

SaaS Payments 54

SaaS Payments Payment Methods Subscription Payment Features 54

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. How you can tailor onboarding to customers.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

OCTOBER 31, 2019

Bessemer Venture Partners’ Alex Ferrara takes a look at trends and predictions for the cloud industry in 2019. One of the most popular sessions from SaaStr Annual, this presentation will provides an in-depth look at the cloud computing industry across Europe and globally. Want to see more content like this? Join us at SaaStr Annual 2020.

Cloud 100

Cloud Scale AWS Machine Learning 100

SaaStr

MAY 9, 2019

Even though we’ve had a lot of success, I would argue that we are far more successful in understanding failure. Assuming that raising a successful seed round means that you’ve reached product market fit. You know whether your product is actually solving the customer’s problem. and Socialcam.

Sales Hiring 167

Sales Hiring Scale Payment Solutions Banking 167

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

SaaStr

DECEMBER 5, 2019

We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. And we had been talking about that and I also run corporate strategy.

Development Team Review 130

Development Team Review Scale Technical Review Software Review 130

Chart Mogul

AUGUST 20, 2020

4x entrepreneur Andrew Gazdecki shares how you can better prepare yourself for your startup's acquisition, and make the journey a rewarding one. Selling your startup is a full-time job. Add the pressure of maintaining your business and you’ve got the perfect storm with no guarantees your boat will make it home.

Acquisition 52

Acquisition Startup Technical Review Scale 52

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. This episode is sponsored by Linode. This episode is sponsored by Guideline.

Payment Solutions 147

Payment Solutions Pricing Payments Payment Services 147

OPEXEngine

DECEMBER 23, 2020

Some SaaS startups develop a form of zero-sum delusion early in their evolution, characterized by the following set of beliefs. Believing that: A customer has a fixed budget that is 100% fungible between ARR (annual revenue revenue) and services. Zero-sum delusion is a serious issue for an early-stage SaaS business.

Underperforming Technical Team 52

Underperforming Technical Team Sales Hiring Consulting Forecasting 52