Buffer Resources

FEBRUARY 14, 2024

Whether you want a humorous retelling of a 20-something’s first time reading the Harry Potter series or your news fed directly to your ears, you likely have something you return to periodically.  Hosted by seasoned marketing expert Coco Mocoe , each episode explores the latest in marketing, pop culture, and internet trends.

Social Media 93

Social Media Entertainment Entrepreneurship Interviewing 93

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” That’s where 3D products were really going to explode.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Buffer Resources

FEBRUARY 28, 2024

Knowing these factors can guide you in setting the right price for your products and services. High engagement rates indicate a loyal and active audience, which can be more valuable to brands, allowing you to charge more even with a smaller following. Yesterday, I announced my new product, The Creator MBA.

Pricing 93

Pricing Social Media Consulting Branding 93

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. Book: Product-Led SEO by Eli Schwartz. So, Wiza was built.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

User Pilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals.

B2B 144

B2B Strategy B2C Content Marketing 144

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy.

Banking 118

Banking Scale Machine Learning Artificial Intelligence 118

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Scale Strategy 118

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

MARCH 2, 2021

They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. Brand Awareness.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

ChurnZero

MAY 4, 2023

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk. We landed on a theme that made sense: a neighborhood.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

Andreessen Horowitz

DECEMBER 5, 2023

ABOUT MY FIRST 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. This was in 2012, and we were based in New York City. It wasn’t an excellent product.

Sales Hiring 87

Sales Hiring Sales Recruiting Banking Outsourced Development 87

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. But marketing is only one of the reasons we’re doing this. That includes: A global focus. Professional moderation.

SaaS Payments 124

SaaS Payments Payment Solutions Merchant Services Software Review 124

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Why is customer analysis important?

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective?

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

SaaStr

JUNE 4, 2019

Here’s a little bit of my marketing experience, but I need to back up a little bit and go off slide to tell you about my pre-marketing experience. I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. So, they’re a B2B piece.

Sales Recruiting 164

Sales Recruiting Scale Underperforming Technical Team Pricing 164

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

FastSpring

JANUARY 29, 2021

Welcome to the first product update of the new year! If your new year’s resolutions included anything about scaling your business or expanding into other countries, then there’s a lot to be excited about at FastSpring this month. Early Access Launch of FastSpring Quotes for B2B Sales.

Merchant Services 78

Merchant Services Payment Services Payment Methods compliance 78

Chart Mogul

JULY 8, 2020

Conversion copy expert Gillian Singletary suggests a new framework to align copy across all your platforms and use it to instill customer loyalty. Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. Brand Voice is Critical to Brand Loyalty.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients. Projects start at $75,000.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. ” And I told him we have a good market, we have a good product and because the product is good, that’s why our business is doing well. This was certainly one of them.

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. If they were going to hit their bold new revenue targets, they needed a way to kick customer acquisition into overdrive.

Scale 136

Scale SaaS Advertising Sales Hiring 136

ProfitWell

AUGUST 6, 2020

Formally, though, value-based pricing is basing a product or service’s price on how much the target consumers believe it is worth. You’re pricing your product based on the value. Since you’re basing the prices based off of what customers say they’re willing to pay—you don’t need to follow the market. Step #3: Analyze the data.

Pricing 87

Pricing Strategy Technical Review B2B 87

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Get More Engagement.

Engagement 132

Engagement Social Media Branding B2C 132

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. What is user adoption?

SaaS Payments 97

SaaS Payments Strategy Payment Solutions SaaS 97

OpenView Labs

NOVEMBER 30, 2021

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . For marketing: Insert a screenshot of the Enterprise Value vs. Growth Rate chart from the GoingClear report]. The new data reveals a similar picture for private SaaS startups. .

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life. What is user adoption?

SaaS Payments 91

SaaS Payments Strategy Payment Solutions SaaS 91

FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests. Why Localize Incrementally [1.5

Payment Methods 78

Payment Methods Payment Solutions SaaS Payments Software Review 78

ProfitWell

MAY 29, 2020

Today, the plight of remote product pros. Listen wherever you get podcasts: Product pros: Should we promote remote? But perhaps less-talked-about is how “going remote” works for the product professionals out there—those who rely more heavily on collaboration and detail-oriented documentation for success.

B2B 64

B2B Outsourced Development Technical Review Entertainment 64

SaaStr

APRIL 16, 2020

325: Carolyn Guss is VP of Corporate Marketing @ PagerDuty, the company keeping your digital operations running perfectly with their real-time operations platform. How does PagerDuty think about brand marketing? What are the challenges with brand marketing? How are PagerDuty shifting their strategy? Communications.

Scale 179

Scale Underperforming Technical Team Leadership Branding 179