Scytale

DECEMBER 12, 2023

Roland Cloutier : Global Executive Security, Risk, and Privacy Leader, Strategic Security Visionary, Author, and Board Member. Joanna Burkey : Joanna Burkey is a transformational leader, senior executive and board director with deep experience in cybersecurity and digital transformation.

VP of Engineering 52

VP of Engineering Technical Review Cybersecurity Development Team Review 52

Sylvia Ng

JANUARY 10, 2016

He’s the author of one of my absolute all-time favorites: 5 Phases of the Startup Lifecycle. Author of the Definitive Guide to Growth Hacking , his blog covers more “how to tips” than some of the others, from How to Use Emojis to Increase Conversions to How to Do Content Marketing When You’re Dead Broke.

Growth Hacking 58

Growth Hacking Engineering Content Marketing Startup 58

Teamgate

OCTOBER 19, 2019

When crafting the copy for your CTA, use Joanna Wiebe’s of Copyhackers.com tip. These are the triggers on Walker’s list: authority, reciprocity, trust, anticipation, likeability, events/rituals, community, scarcity, and social proof. Here’s a little bit more about the triggers that work well in email marketing: Authority.

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

Intercom, Inc.

AUGUST 20, 2020

You’ve been described as a tech philosopher, an author, an economist, an entrepreneur, an artist and even a digital anthropologist. What follows is a lightly edited transcript of the episode. Dee Reddy: Alex, we are delighted to welcome you as a guest on Inside Intercom today.

Technology 243

Technology Telecommunications Social Media Communication 243

Unbounce

MARCH 28, 2021

But not all social proof is equal, as Copyhackers’ Joanna Wiebe discussed in a previous blog post sharing examples of weak social proof that backfired. Just make sure to ask the author for permission before using their post. The effectiveness of social proof depends on your audience. Highlight results-driven case studies.

Social Media 143

Social Media Branding Subscription Payment Features 143

Unbounce

AUGUST 15, 2018

Recommends: Conversion Copywriting and the Death of Guesswork by Joanna Wiebe. The biggest insight I took from Joanna’s talk was the process you take people through when it comes to conversion optimization. Recommends: The Science and Art of Self Assurance: An interview with The Confidence Code co-author Katty Kay. “My

Marketing 94

Marketing Interviewing Advertising Retention 94

Neil Patel

APRIL 22, 2021

Now’s the time to focus visitors on simple and effective decisions that will boost conversions and establish you as an authority, says Joanna Wiebe. Cliffhangers are primarily used by fiction authors and screenwriters. Stop giving flimsy excuses for your lack of an effective call-to-action.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145