Clouded Judgement

JANUARY 13, 2023

As a reminder - from 2010 - 2020 the average 10Y rate was ~2.3%. That was more broadly a period of ZIRP, and it’s interesting that today the 10Y isn’t hugely different from where it was in the period of 2010 - 2020 Morgan Stanley CIO Survey Everyone is eagerly awaiting 2023 forecasts to be “de-risked.”

Cloud 130

Cloud Forecasting Subscription Payment Features 130

Andreessen Horowitz

SEPTEMBER 21, 2023

If you want to see the future of financial services regulation, look to the UK The foundation: UK’s banking market and infrastructure In 2010, the UK was dominated by a small handful of large banks. In the UK, you can pay your tax bill with HM Revenue and Customs with an open banking initiated payment. or the rest of Europe.

Merchant Services 111

Merchant Services Payment Solutions Payment Services Payment Methods 111

Baremetrics

OCTOBER 21, 2021

Challenge: UXPin needed a tool to consolidate their subscription data and track metrics. UXPin offers four subscription levels to suit the design needs of companies ranging from startups to large enterprises. A need to consolidate financial data in one place UXPin was founded in Poland in 2010. You can see it in real-time here

Payment Services 98

Payment Services SaaS Payments Payments Payment Solutions 98

Clouded Judgement

SEPTEMBER 29, 2023

As a reminder - the average software multiple from 2010-2020 was ~7.8x, and the average 10Y over that same period was ~2.3%. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). The current median multiple is ~5.7x. So what’s going on?

Cloud 183

Cloud Government Banking Software Review 183

Clouded Judgement

DECEMBER 22, 2023

The median projected growth rate today is 14% The piece left out of the analysis is interest rates, which are obviously higher today than the period of 2010 to 2020. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4).

Cloud 177

Cloud Subscription Payment Features Metrics 177

Clouded Judgement

OCTOBER 21, 2022

And to get ahead of some questions, the long term average I’m using is from 2010-2020 (so excluding the crazy multiples of Covid). The average 10Y in the period of 2010 - 2020 was ~2.3%. I don’t think it goes back to ZIRP, but I think it looks closer to the average from 2010 - 2020 than what it does today.

Cloud 130

Cloud Software Review Subscription Payment Features 130

SaaStr

NOVEMBER 28, 2022

was pretty simplified, mostly made up of annual or monthly subscriptions. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. Era 2, SaaS 2.0: Era 3, SaaS 3.0: New service offerings.

Scale 192

Scale Finance Sales Hiring Scaling 192

Clouded Judgement

JUNE 16, 2023

Said another way, the median NTM revenue multiple is ~23% below it’s historical average, but forward growth expectations are the lowest ever (~40% below historical average), and the 10Y is ~40% higher than it’s historical average (from the period 2010-2020). Median NTM Growth Rate was ~25% Median 10Y was ~2.3%

Cloud 130

Cloud Software Revenue Subscription 130

Tom Tunguz

JANUARY 26, 2017

In 2010, classic SaaS was booming, the benefits of a subscription model were finally becoming clear to the public markets and the mass-market. The chart above breaks out 14 different software categories and shows the amount of dollars invested in each category indexed to 2010 levels.

Startup 214

Startup Software Machine Learning Artificial Intelligence 214

Clouded Judgement

FEBRUARY 24, 2023

So today, the median multiple is ~25% lower than where it’s longer term average (pre 2010 we don’t have much data on cloud software multiples as there weren’t many public cloud software companies). It makes sense the median multiple today is lower than the 2010-2020 average given the difference in rates.

Cloud 130

Cloud Subscription Payment Features Revenue 130

Intercom, Inc.

DECEMBER 31, 2019

To give some perspective, there were about 300 million smartphones sold in 2010. What was perhaps less predictable was the ensuing prevalence of the subscription-based business model. Perhaps nowhere is the impact of the subscription model quite as dramatic as in popular culture. There are about 3.2

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Clouded Judgement

NOVEMBER 3, 2023

This growth adjusted premium also comes at a time when the 10Y is nearly double what it was from 2010 to 2020. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). So what’s holding up software stocks valuations??

Software Review 161

Software Review Cloud Software Azure 161

Natalia Luneva

JANUARY 7, 2023

Unlimited OneDrive storage for subscriptions of five or more users. Subscriptions for fewer than five users receive 1 TB OneDrive storage per user. Once your paid subscription begins, cancelation policies vary based on your status as a new customer, product, and domain selections on Microsoft. Learn more. Your data is yours.

Payment Services 52

Payment Services Payment Features Payment Solutions Payment Methods 52

Stax

DECEMBER 20, 2023

On a federal level, the Durbin Amendment , part of the Dodd-Frank Wall Street Reform and Consumer Protection Act was introduced in 2010 and limits transaction fees. And paired with Stax ’s subscription-based pricing model, you can easily navigate the world of surcharging while reducing overall payment processing costs at the same time.

Merchant Services 88

Merchant Services Payment Services Stax Payment Methods 88

Andreessen Horowitz

MARCH 11, 2024

Over the last decade, we’ve seen record growth in player demand driven by several tailwinds, including: the rise of mobile and emerging markets, new business models like free-to-play and subscriptions, transmedia storytelling, and much more. This is a ~20x increase from a $10M average budget for a single platform game in 2010.

Outsourcing Services 81

Outsourcing Services Investment Outsourced Development Marketplace as a Service 81

Baremetrics

AUGUST 6, 2021

mostly referred to as Stripe) was founded in 2010. Stripe is a payment processing company but is also used to create reports. Close to 2 million websites use Stripe reports and the company holds a 18.54% market share in the payments processing category. Stripe, Inc. What is a Stripe Monthly Report? Try Baremetrics Free.

Payment Services 98

Payment Services Payments SaaS Payments Payment Methods 98

Natalia Luneva

JANUARY 7, 2023

Looking for: – Microsoft office 2010 price in nigeria free. Office is a subscription-based plan that offers Office functionality in the cloud. When I say at microsoft office 2010 price in nigeria free very least, I mean that Office will run, but it will be slow really slow… really, microeoft slow. Click here to Download.

Pricing 40

Pricing Sales Recruiting Sales Hiring Cloud 40

Chart Mogul

MARCH 9, 2020

Established in 2010, Buffer hardly needs an introduction. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Chart Mogul

DECEMBER 4, 2020

And is Stripe a good choice as your billing and payment provider? When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. As I outlined in the beginning, handling payments wasn’t easy in 2010, even for developers. Let’s see why.

Payment Methods 105

Payment Methods Payment Services Payments Payment Solutions 105

Chargify

AUGUST 6, 2019

Welcome to the Subscription Rockstars series! And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. 2010: 3,855 customers. 2010: 176 employees. In 2010, HubSpot CMO Mike Volpe explained their approach on Quora. . 2007:$255,000.

Subscription 40

Subscription Payment Features Revenue Software Review 40

SaaStock

FEBRUARY 14, 2019

In 2010, he joined DGF Investimentos, one of the top VC firms in Brazil. In 2010, he became one of the Co-Founders of Warehouse Investimentos, a prominent Brazilian VC company. In 2010, he founded Influitive, which helps B2B companies employ brand advocates for faster growth and development. His focus there was deal-sourcing.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

JUNE 5, 2020

It’s hard to imagine a world where analysis didn’t understand recurring, subscription based revenue for technology products. The company is the poster child for subscription-based software, a model that’s gaining popularity among corporate buyers. This CNET article captures the uncertainty well: .

Venture Capital 213

Venture Capital Technical Review SaaS Scale 213

The Angel VC

JANUARY 4, 2011

Here's the third part of my 2010 portfolio review. was founded in 2008 by two extremely sharp students of the Cracow University of Science and Technology who wanted to build a simple, easy-to-use, web-based invoicing and billing application for small businesses in Poland. Another investment that I made in 2010 is Propertybase.

Payment Solutions 104

Payment Solutions Payments Payment Features Software Review 104

Chart Mogul

MARCH 9, 2020

Established in 2010, Buffer hardly needs an introduction. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Chart Mogul

DECEMBER 4, 2020

And is Stripe a good choice as your billing and payment provider? When Stripe was launched in 2010, dealing with payments online wasn’t a straightforward matter. As I outlined in the beginning, handling payments wasn’t easy in 2010, even for developers. Let’s see why.

Payment Methods 52

Payment Methods Payment Services Payments Payment Solutions 52

SaaStr

FEBRUARY 25, 2020

Say you sell a subscription-based software but you also send your customers a handy flash drive with a version of your software on it. The worst case scenario here is that you owe the state any sales tax you should have collected from your customer at the point of sale or when they pay their periodic subscription free.

Merchant Services 166

Merchant Services Scale Technical Review Sales Hiring 166

SaaStr

NOVEMBER 2, 2019

And so I’m so thrilled to welcome back Krish Subramanian, founder and CEO at Chargebee, the startup that lets you go beyond payment, billing, and recurring invoices to delivering subscription experiences that wow and what they’re doing now in the world of rev ops, trust me, it’s pretty mind blowing.

Scale 124

Scale SaaS Payments Sales Recruiting Payment Services 124

Intercom, Inc.

JUNE 16, 2020

The rise of the subscription model challenges businesses to place equal emphasis on conversion and retention , or risk spending themselves into oblivion. In 2010, leading management thinker Roger Martin declared we’re entering the age of “customer capitalism.” Over the last 10 years, this thinking has come undone.

Scale 237

Scale Social Media Customer Support Scaling 237

FastSpring

APRIL 1, 2021

Are users automatically billed or signed up for recurring payments? Once the trial ends, you send them an email or in-app prompt that directs them to a paid subscription link. Opt-in free trial conversion rates vary from low single digits to upwards of 25% depending on the product category and target customer.

Payment Solutions 108

Payment Solutions SaaS Payments Payment Methods Strategy 108

Frontegg

MAY 27, 2021

But back to the product side, adopting PLG means creating the optimal user journey to engage the customer from the login stage onwards – seamless login, onboarding, subscriptions plans, built-in security, and support features all need to work in tandem to create the best results. Best For: Subscription Management, Billing.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Scale 98

yoursales

JANUARY 30, 2024

This is free advice that we will send no invoices for. October 30, 2023 Best Free CRMs: Agile CRM Review August 17, 2023 A QUICK NOTE: At YourSales we do outsourced sales worldwide – especially for companies that sell SaaS, IT infrastructure and related service offerings to businesses. You can contact us using the button below.

Outsourcing Services 74

Outsourcing Services Sales Outsourcing Systems Review Technical Review 74

SaaStr

OCTOBER 24, 2019

Jos White : We were fortunate enough to lead a Series A investment into Tradeshift back in 2010, I think. Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments. You pay a subscription.

Payments 102

Payments Payment Features SaaS Payments Underperforming Technical Team 102

Tom Tunguz

OCTOBER 12, 2014

In 2009 and 2010, the company recognized more revenue from services than subscription. Over time, subscription revenue will continue to increase compared to services revenue. In contrast, WorkDay typically signs 3-5 subscription year agreements, so the subscription revenue is a substantial annuity of long duration.

Benchmarks 109

Benchmarks Deferred Revenue Venture Capital Outsourced Development 109

SaaStr

SEPTEMBER 12, 2019

At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. Many of our users begin their journey with Slack on our free subscription plan. I call that product led growth. But it worked.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Tom Tunguz

DECEMBER 7, 2015

Today, more than 82% of revenues are subscription dollars. However, professional services’ contribution to revenue has fallen from 32% in 2010 to about 20%, likely because ULTI is moving into the mid-market and the product has improved so less service is required to satisfy customer needs.

Software 100

Software Marketing Forecasting Enterprise 100

The Angel VC

DECEMBER 25, 2010

As 2010 is drawing to a close I’d like to take a moment to give you a quick update on my angel investment activities and more importantly, thank the incredibly talented and hard-working people who have made it such an amazing year. Mange tak to Mikkel , Morten , Alex , Michael and the whole crew.

Cloud 106

Cloud Investment B2B Subscription 106

Intercom, Inc.

FEBRUARY 6, 2020

When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. If you enjoy the conversation and don’t want to miss the rest of the series, just hit subscribe on iTunes , stream on Spotify , Stitcher , or grab the RSS feed in your player of choice.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243