Practical Advice on SaaS marketing
SEPTEMBER 5, 2012
Specifically, it illustrates the need for software-as-a-service (SaaS) companies to spend money - lots of it - on customer acquisition. times more on customer acquisition than annual revenues, and in 2007 it spent nearly 18 times more than annual revenues. In 2008, it spent 2.5 A typical sales cycle can extend over 6-9 months.
Tom Tunguz
JANUARY 7, 2015
Unlike most SaaS companies who offer a single product, LinkedIn offers three: Talent Solutions, Premium Subscriptions and Marketing Tools. Salespeople buy Premium Subscriptions to network and search on the platform. In 2007, the Premium Subscriptions generated 53% of the revenue.
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The SaaS Garage
MARCH 12, 2020
A very similar situation in 2007/8 with the proliferation of the financial crisis. . In times of frozen budgets for investments in non essencial software and innovation, acquisition cost will exeed rational, affordable levels. The worst that can happen to a subscription based software company is to loose its existing customers forever.
Intercom, Inc.
MAY 10, 2018
I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn. Andrew: That’s right.
ProfitWell
NOVEMBER 26, 2019
Today, we see the publishing industry as a subscription stalwart. Your top subscription news. Subscription OG. In an article on Zuora ’s blog, our friends over there remind us why the publishing industry is such a fundamental part of the subscription operation. Subscription Sapien : Tien Tzuo. Scribd + $58 million.
OPEXEngine
OCTOBER 17, 2019
SaaS vendors delivering subscriptions as well as professional services typically have gross margins between 60-70%. Better cost management of professional services for companies selling services alongside subscriptions. SaaS vendors with no professional services have the highest gross margins, typically above 80%.
SaaStock
MARCH 20, 2019
Founded: 2007. ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. Based in: New York. ProfitWell.
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