FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. Jump to highlights. | Jump to transcript. | Jump to related reading.

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

Neil Patel

JANUARY 20, 2021

As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” ” This is the main page of curated content users see when they log in. TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic. What Is TikTok?

Social Media 128

Social Media Trends Engagement Leadership 128

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. The challenge will show up on the Discovery page, which drives more views.

Payment Methods 141

Payment Methods Merchant Services Payments Social Media 141

Neil Patel

AUGUST 6, 2021

Slack’s feature page below highlights these types of features: Features don’t have to be unique to your product, though. Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. What about a software product?

Software Review 142

Software Review Technical Review Branding Social Media 142

Neil Patel

JANUARY 20, 2021

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Reason 3: There Are Tons of New (Under-Utilized) Facebook Features. In the past, your options on Facebook were pretty much posts, videos, and ads. How often the user has interacted with the page posting the update. Not any more.

Social Media 145

Social Media Software Review Branding Engagement 145

Unbounce

DECEMBER 1, 2021

Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. Here’s an example of a Twitter Promoted ad with a video: Image courtesy of Jameson U.S./Twitter. Google’s top advantage is its sheer scale.

Mobile 139

Mobile Strategy Advertising Marketing 139

Neil Patel

NOVEMBER 9, 2020

Consider this recent case study from TechWyse that examined the homepage of a truck service with a heat map: As you can see from the first test, the non-clickable “NO FEES” button was hogging a lot of attention, but it is not a call-to-action and its information isn’t the most important on the page. That’s no good.

Scale 145

Scale Marketing Pricing Engineering 145

Subscription Flow

MARCH 1, 2024

A carefully crafted series of web pages known as a sales funnel is used to strategically convert visitors to the site into leads and then, one at a time, into loyal customers. As an alternative, create personalized pages from scratch using the platform’s user-friendly drag-and-drop editor. So, how exactly does ClickFunnels work?

Payment Services 95

Payment Services Payments Payment Methods Merchant Services 95

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

Social Media 117

Social Media Branding Marketing Mobile 117

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ). Peep again at that last bullet— your landing page affects your Quality Score, so it also impacts your CPA. .

Marketing 141

Marketing Acquisition Strategy B2B 141

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge.

Social Media 89

Social Media Engineering Engagement Travel 89

User Pilot

JUNE 19, 2023

Support various types of learning content , like text, videos , or quizzes, to make the learning engaging. Integrations with other tools like video conferencing apps or HR software. Apart from text docs, you can use the resource center to embed videos , webinars, checklists , and surveys. Collaborative learning features.

Systems Review 98

Systems Review Management SaaS Education 98

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Video posts, in general, have a 6.09 To use Facebook Ads, it’s best if you set up a Facebook Page for your business if you don’t already have one.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

User Pilot

APRIL 24, 2024

Articles, social media posts, ad copy, landing pages , in-app microcopy – you name it. First, AI chatbots are available 24/7 and deal with customer queries 3 times faster. Use AI technology to generate videos to educate customers Videos are more engaging and memorable than text. An explainer video generated by AI.

AI 86

AI Artificial Intelligence SaaS Generative AI 86

Neil Patel

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. But if you don’t have a testimonial page yet, how can you start? Your current Facebook business page. If you don’t have reviews on your Facebook page, it’s a cinch to ask people to add a comment. Ask for YouTube Video Reviews. And testimonials are powerful.

Merchant Services 142

Merchant Services Strategy Branding Business 142

How To Buy Saas

APRIL 23, 2024

Talking about the length of the event, 2-3 hours are more than enough. Choose a platform Hosting a virtual celebration requires everyone to be on the same page, and you need to select the right platform for that. Choose a platform with features like screen sharing, video calling, and chat options.

Engagement 40

Engagement 40

User Pilot

JUNE 30, 2023

Anyword provides marketers with the ability to create high-converting landing page content. As a recommended tool for generating video scripts, Scrip AI empowers content creators to produce engaging and impactful video content. Want to see how Userpilot’s AI writing assistant works in practice? Book the demo!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. When Watch launched, however, Live was bundled in with the rest of the video content. Music Videos.

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Payments Payment Methods Mobile Engagement 129

Neil Patel

JANUARY 8, 2023

But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. The more landing pages you have, the more leads you are likely to get. Product videos can increase purchases of the product by 144%. They Test Their Headlines.

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Mobile Finance Software Review Advertising 145

Neil Patel

JUNE 23, 2020

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #3: Marketing Channels. Lesson #3: Content Promotion. Lesson #3: Marketing Types. Lesson #3: Additional Channels. Lesson #1: Conversion Rate Optimization.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

OCTOBER 22, 2020

You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit. After this post, you’ll be able to come up with high-converting landing pages like magic. 3 What’s your budget?

Scale 142

Scale Underperforming Technical Team Sales Hiring Consulting 142

Buffer Resources

OCTOBER 9, 2023

Hover over the video whose analytics you want to view, and click on the 'Analytics' icon next to it. This will lead you to a page displaying various metrics specific to that video, giving you a snapshot of its performance. So, you have the option of diving into individual video analytics. Here’s how.

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Retention Mobile Metrics Entertainment 99

Neil Patel

NOVEMBER 10, 2021

Specifically, I’m talking about the videos that are trending on YouTube right now. Best of all, this technique works whether you’re creating videos, blog posts, or any other piece of content. You typically don’t have to worry about copying someone else’s work when using trending YouTube videos for inspiration, either.

Trends 140

Trends Engagement Metrics Engineering 140

Neil Patel

JUNE 8, 2021

The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs ; so uses may not be able to see your page at all if it loads slowly.

Mobile 143

Mobile Marketing Engineering Content Marketing 143

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). They often don’t think about the most important thing: How the landing page impacts sales conversions further down the line.

Sales 145

Sales Social Media Consulting Healthcare 145

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. Smart Builder : An AI-powered landing page builder that allows marketers to create on-brand pages designed to convert and based on a marketer’s specific industry and campaign goals.

AI 141

AI Machine Learning Artificial Intelligence Marketing 141

Neil Patel

MAY 12, 2021

Optimize Your Facebook Business Page. Since their introduction, Facebook business pages have undergone considerable changes and continue to improve and evolve. Although business pages are getting increasingly sophisticated, just setting up a page isn’t enough: You’ll want your page to do some work by gaining organic Facebook leads.

Social Media 145

Social Media Trends Advertising Branding 145

Kellblog

NOVEMBER 21, 2021

“Get a demo” : in use by most others and typically promising a personal 1-1 demo, but sometimes offering to watch a video or join a weekly webinar. Doing a standardized demo is arguably not selling, but marketing — and your marketing team can likely do it as well (or better) than your sellers and SCs [3].

Underperforming Technical Team 129

Underperforming Technical Team Enterprise Development Marketing 129

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. million paid subscribers, and over 100 billion video views.

Marketing 129

Marketing Social Media Software Review Technical Review 129

Neil Patel

SEPTEMBER 20, 2021

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc.

Social Media 126

Social Media Advertising Branding Market Research 126

User Pilot

OCTOBER 6, 2023

TL;DR A product demo is a video or interactive presentation that demonstrates a product’s features and benefits. There are many different types of product demos in SaaS, but the most common ones are product demo videos, live product demos from a sales team, product tours, interactive demos, and pre-sign-up product demos.

Onboarding 105

Onboarding Software Review Transportation Engagement 105

Buffer Resources

FEBRUARY 15, 2024

Tap Switch at the bottom of the page. The Creator Fund did not impose a minimum video length , allowing for the monetization of shorter clips​​ Enhanced payouts : Perhaps the most significant difference lies in the payout structure. Brazil, France, Germany, Japan, Korea, and the UK. per 1,000 views.

Payments 96

Payments Payment Services Payment Solutions Payment Methods 96

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” You stay up late learning the basics of Google Ads. You’re stuck.

Sales Recruiting 138

Sales Recruiting Branding Healthcare Communication 138

Neil Patel

JANUARY 5, 2023

Add Transcripts and Captions for Audio and Video Content. Transcripts and captions make your content more accessible to people with hearing impairments or who don’t speak the same language as your video. Transcripts and captions also make it easier for people to follow along with complex audio or video content.

Scale 89

Scale Engineering compliance Scaling 89

Neil Patel

FEBRUARY 22, 2023

Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. Build Local Landing Pages Local landing pages are carefully targeted for each city or region you serve. Now you know what a landing page can do for your travel SEO, let’s move on to structured data.

Travel 81

Travel Strategy Social Media Technical Review 81

Neil Patel

JULY 26, 2021

Here are examples of engagement on Facebook: shares reactions saves likes comments Interactions video plays link clicks photo views. These actions can be broken down into the following engagement metrics: cost per engagement link clicks post reactions page engagement. The other big mistake is posting photos or videos without text.

Social Media 145

Social Media Advertising Branding Engagement 145

Neil Patel

DECEMBER 8, 2020

Or they want to watch full videos to explore all the features before pulling the trigger. The first is probably the one you’re most familiar with: landing page engagement. An ad asking someone to read a blog post would promote website engagement because blog posts typically see longer session times than other pages.

Mobile 145

Mobile Payment Methods Engagement Social Media 145