Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. Here’s how you can make your landing page stand out.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

Buffer Resources

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” She shares that in 2024, attention will be focused on the brands that bring a personal touch to their page updates. Long-form video cements YouTube’s No.1

Social Media 117

Social Media Entertainment Trends Branding 117

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. The challenge will show up on the Discovery page, which drives more views.

Payment Methods 141

Payment Methods Merchant Services Payments Social Media 141

Buffer Resources

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” She shares that in 2024, attention will be focused on the brands that bring a personal touch to their page updates. Long-form video cements YouTube’s No.1

Social Media 110

Social Media Entertainment Trends Branding 110

Neil Patel

JANUARY 20, 2021

As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” ” This is the main page of curated content users see when they log in. TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic. What Is TikTok?

Social Media 128

Social Media Trends Engagement Leadership 128

Unbounce

DECEMBER 1, 2021

Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. Here’s an example of a Twitter Promoted ad with a video: Image courtesy of Jameson U.S./Twitter. Google Ads. Google’s top advantage is its sheer scale.

Mobile 139

Mobile Strategy Advertising Marketing 139

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

Social Media 117

Social Media Branding Marketing Mobile 117

Subscription Flow

MARCH 1, 2024

A carefully crafted series of web pages known as a sales funnel is used to strategically convert visitors to the site into leads and then, one at a time, into loyal customers. As an alternative, create personalized pages from scratch using the platform’s user-friendly drag-and-drop editor. So, how exactly does ClickFunnels work?

Payment Services 95

Payment Services Payments Payment Methods Merchant Services 95

Neil Patel

JANUARY 20, 2021

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Reason 2: Reduce the Cost Per Click of Paid Campaigns. In the past, your options on Facebook were pretty much posts, videos, and ads. How often the user has interacted with the page posting the update. Not any more.

Social Media 145

Social Media Software Review Branding Engagement 145

User Pilot

OCTOBER 6, 2023

TL;DR A product demo is a video or interactive presentation that demonstrates a product’s features and benefits. There are many different types of product demos in SaaS, but the most common ones are product demo videos, live product demos from a sales team, product tours, interactive demos, and pre-sign-up product demos.

Onboarding 105

Onboarding Software Review Transportation Engagement 105

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ). Peep again at that last bullet— your landing page affects your Quality Score, so it also impacts your CPA. .

Marketing 141

Marketing Acquisition Strategy B2B 141

Neil Patel

OCTOBER 22, 2020

You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit. After this post, you’ll be able to come up with high-converting landing pages like magic. 3 What’s your budget?

Scale 142

Scale Underperforming Technical Team Sales Hiring Consulting 142

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge.

Social Media 89

Social Media Engineering Engagement Travel 89

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Video posts, in general, have a 6.09 To use Facebook Ads, it’s best if you set up a Facebook Page for your business if you don’t already have one.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

NOVEMBER 9, 2020

Consider this recent case study from TechWyse that examined the homepage of a truck service with a heat map: As you can see from the first test, the non-clickable “NO FEES” button was hogging a lot of attention, but it is not a call-to-action and its information isn’t the most important on the page. That’s no good.

Scale 145

Scale Marketing Pricing Engineering 145

Neil Patel

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. But if you don’t have a testimonial page yet, how can you start? Your current Facebook business page. If you don’t have reviews on your Facebook page, it’s a cinch to ask people to add a comment. Ask for YouTube Video Reviews. The easiest place?

Merchant Services 142

Merchant Services Strategy Branding Business 142

How To Buy Saas

APRIL 23, 2024

Talking about the length of the event, 2-3 hours are more than enough. Choose a platform Hosting a virtual celebration requires everyone to be on the same page, and you need to select the right platform for that. Choose a platform with features like screen sharing, video calling, and chat options.

Engagement 40

Engagement 40

Buffer Resources

DECEMBER 20, 2023

It made such a big impact that it even has its own Wikipedia page.  Movie It’s also been a heck of a year for video games in all of their forms and adaptations. billion worldwide in 2023, becoming the highest-grossing film based on a video game just one week after its release.    Barbenheimer, obviously!

Social Media 108

Social Media ChatGPT Trends AI 108

Neil Patel

JUNE 23, 2020

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels. Lesson #2: SEO & Content Production. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #1: Getting Started.

Marketing 145

Marketing Social Media B2C Scale 145

Neil Patel

NOVEMBER 10, 2021

Specifically, I’m talking about the videos that are trending on YouTube right now. Best of all, this technique works whether you’re creating videos, blog posts, or any other piece of content. You typically don’t have to worry about copying someone else’s work when using trending YouTube videos for inspiration, either.

Trends 140

Trends Engagement Metrics Engineering 140

Neil Patel

JUNE 8, 2021

The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs ; so uses may not be able to see your page at all if it loads slowly.

Mobile 143

Mobile Marketing Engineering Content Marketing 143

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). They often don’t think about the most important thing: How the landing page impacts sales conversions further down the line.

Sales 145

Sales Social Media Consulting Healthcare 145

Dubb

MAY 8, 2023

First contact, face to my name one-on-one video. I include a video text in my auto-reply for inbound inquiries. Stands out from the crowd of so many other agents available to the Buyer.

Social Media 52

Social Media Interviewing Consulting Business 52

Neil Patel

AUGUST 19, 2021

Besides the earning potential, advertising your services online has other benefits like: Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts. When you’re ranking on the first page of Google, you get more visibility, website traffic, and qualified leads.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Neil Patel

MAY 12, 2021

Optimize Your Facebook Business Page. Since their introduction, Facebook business pages have undergone considerable changes and continue to improve and evolve. Although business pages are getting increasingly sophisticated, just setting up a page isn’t enough: You’ll want your page to do some work by gaining organic Facebook leads.

Social Media 145

Social Media Trends Advertising Branding 145

Neil Patel

JANUARY 28, 2021

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. million paid subscribers, and over 100 billion video views.

Marketing 129

Marketing Social Media Software Review Technical Review 129

Neil Patel

JANUARY 19, 2023

How To Improve SEO For Your Shopify Pages If you’re running a store, you’re probably always looking for ways to improve your rankings and get more traffic. Shopify has a template that lets you enable or stop pages from getting crawled, block chosen crawlers, add extra site crawlers, and add crawl delay rules for selected crawlers.

Software Review 85

Software Review Social Media Mobile Engineering 85

Neil Patel

JANUARY 8, 2023

But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. The more landing pages you have, the more leads you are likely to get. Product videos can increase purchases of the product by 144%. Is it a money-back guarantee?

Mobile 145

Mobile Finance Software Review Advertising 145

User Pilot

MAY 16, 2023

Incorporating videos into in-app experiences is an engaging way to educate users. A welcome survey or a sign-up page is a great way for SaaS businesses to start personalizing experiences from the beginning. Short and to-the-point micro-videos let you easily incorporate videos into your in-app experiences.

Trends 98

Trends Engagement Artificial Intelligence Machine Learning 98

Neil Patel

JANUARY 5, 2023

Add Transcripts and Captions for Audio and Video Content. Transcripts and captions make your content more accessible to people with hearing impairments or who don’t speak the same language as your video. Transcripts and captions also make it easier for people to follow along with complex audio or video content.

Scale 89

Scale Engineering compliance Scaling 89

Neil Patel

DECEMBER 8, 2020

Or they want to watch full videos to explore all the features before pulling the trigger. The first is probably the one you’re most familiar with: landing page engagement. An ad asking someone to read a blog post would promote website engagement because blog posts typically see longer session times than other pages.

Mobile 145

Mobile Payment Methods Engagement Social Media 145

Neil Patel

JULY 26, 2021

Here are examples of engagement on Facebook: shares reactions saves likes comments Interactions video plays link clicks photo views. These actions can be broken down into the following engagement metrics: cost per engagement link clicks post reactions page engagement. The other big mistake is posting photos or videos without text.

Social Media 145

Social Media Advertising Branding Engagement 145

Kellblog

NOVEMBER 21, 2021

When I visit enterprise SaaS websites these days, I see two primary CTAs: “Try it” : used by the product-led growth (PLG) crowd, and a great CTA — provided the company is actually executing a PLG strategy [2]. Publish a 2-3 minute ungated short demo video of what your product does for those who want more information.

Underperforming Technical Team 129

Underperforming Technical Team Enterprise Development Marketing 129

Neil Patel

NOVEMBER 23, 2021

Easily deploy video in your ads : Video content has fast become the most preferred content format for users. Deploying videos in your responsive display ads is super easy. Your Landing Page Should Always Match Your Ad. Upload and save your visual assets (such as images and video links). Be Careful With Your Logo.

AI Search 112

AI Search Advertising Machine Learning Artificial Intelligence 112

Unbounce

NOVEMBER 14, 2021

One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Lead capture landing pages give you the chance to offer early information or access to upcoming products in return for an email. Content marketing.

Social Media 131

Social Media Content Marketing Branding Education 131

Buffer Resources

APRIL 16, 2024

We’d have our store associates do try-on hauls—videos in which they try on a number of items around a particular theme—and store tours, or even just film each other joking around a bit to show the playful, friendly nature of our brand. View this post on Instagram A post shared by KESTAN (@hellokestan) 2.

Social Media 97

Social Media Scale Sales Strategy 97

Buffer Resources

SEPTEMBER 11, 2023

LinkedIn profile optimization best practices Gone are the days when your LinkedIn page was nothing more than a digital resume to try and get job offers — it’s so much more now — and utilizing LinkedIn’s new features will help you get the maximum ROI from the platform. Share your content. Engage with your audience.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127