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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

As Christian shares on the pod, the company’s current customer list includes many notable companies, with 92 of them being on the Fortune 100. As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales.

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Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

SaaStr

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Free user acquisition.

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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

The third myth is the notion of scarcity, and John highlights the resources and solutions available for data analysis. Every Wednesday we bring you the best speakers in SaaS. Every Wednesday we bring you the best speakers in SaaS. They discuss his role in unlocking and activating data to drive better outcomes for customers.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Previously in SaaS, it was widely seen that anything > 1 was healthy if you were venture-backed, and anything > 1.5 is was seen as perhaps too capital-efficient. If you were well-funded, 0.7

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4 Takeaways For Founders From Battery Ventures’ “State of the OpenCloud”

SaaStr

Relative to any other sector, the SaaS industry is uniquely transparent. In my opinion, the most informative and useful SaaS content “speaks for itself” and is well suited for future reference. The slides from Battery Ventures’ “State of the OpenCloud” event meet that standard. . Full Session YouTube.

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Lessons From Selling to 10,000 Startups With Zendesk VP of Startups, Kristen Durham (Video)

SaaStr

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies. Others may seek to corner the SMB market.

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Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps with Calendly CRO Kate Ahlering (Video)

SaaStr

B2B buyer cycles continue to evolve, and more and more SaaS companies will embrace RevOps to drive profitability. Take a look at a few figures that illustrate this truth: 80% of interactions between companies and buyers occur on digital channels . Each channel, function, and team has different goals, metrics, and KPIs.