SaaStr

SEPTEMBER 25, 2023

The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions. How Greenhouse Aligns Sales & Marketing Shared OKR (Objectives & Key Results): Build cross-functional strategies that sales, marketing, product, and success teams can all help execute. It all starts at the top!

Enterprise 251

Enterprise Marketing Sales SaaS 251

User Pilot

APRIL 8, 2024

If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams.

Strategy 84

Strategy Business SaaS Customer Lifetime Value 84

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. With over $1.5B

Scale 202

Scale Underperforming Technical Team B2B AI 202

SaaStr

AUGUST 6, 2021

They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. Julie and Sean’s strategy is grounded in a few key tenets that keep them working together on behalf of their happiest customers.

Product Marketing 264

Product Marketing Marketing B2C Strategy 264

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Sending in-app surveys to gather relevant feedback and iterate your strategy. Why is customer success important for SaaS?

Customer Success 83

Customer Success Retention Software Review Customer Lifetime Value 83

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent.

Strategy 101

Strategy Marketing Social Media AI Search 101

SaaStr

DECEMBER 14, 2022

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. NRR, Growth Drivers, and More vs. Less.

Scale 215

Scale SMB Scaling Innovation 215

SaaStr

JANUARY 31, 2024

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. Early in their growth, they thought the primary responsibility for pipe generation fell with marketing, sales, and partners.

Enterprise 237

Enterprise Scale Sales SaaS 237

Payrix

APRIL 24, 2024

Andy Meadows, the Head of Partner Success at Payrix joins host Ian Hillis to continue their conversation about building a successful Embedded Payments strategy. Part 1 – Resourcing considerations for selling payment, boarding and underwriting, service and support, and development and technology. Did you miss Parts 1-3?

Payments 147

Payments Embedded Payments Merchant Services Payment Solutions 147

User Pilot

APRIL 24, 2024

This includes the SaaS industry too. In this article, we explain: Why investing in AI in SaaS is a must. TL;DR AI helps SaaS teams improve productivity by automating repetitive tasks. This enables SaaS teams to adjust strategies promptly for optimal performance. How to implement AI to build better products.

AI 67

AI Artificial Intelligence SaaS Generative AI 67

Stax

FEBRUARY 21, 2024

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

SaaStr

NOVEMBER 3, 2023

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 186

Payment Methods Acquisition Scale Payments 186

User Pilot

OCTOBER 26, 2023

What are growth initiatives? How can you implement them in the SaaS context? What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. What are growth initiatives?

Acquisition 103

Acquisition Scale Onboarding Marketplace as a Service 103

User Pilot

APRIL 3, 2024

Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 94

Social Media Data SaaS Scale 94

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Strategy 98

Strategy Customer Lifetime Value Onboarding User Experience 98

User Pilot

APRIL 21, 2024

If you’re confused about how to reduce support tickets, here are 15 proven strategies to help you out: Personalize your onboarding guidance so customers are better equipped from the start. Examine customer data to understand how you can further improve your help resources.

Strategy 102

Strategy Customer Support SaaS Technical Review 102

User Pilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

SaaS 101

SaaS Customer Lifetime Value Acquisition Metrics 101

User Pilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

Scale 97

Scale Customer Success Scaling SaaS 97

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Answer FAQs with self-service resource centers.

SaaS Payments 103

SaaS Payments Trends Payment Solutions Payment Methods 103

User Pilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

Strategy 104

Strategy Software Review Social Media Engagement 104

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. You’ll also need to define your objectives and evaluate your resources before making a choice.

Product Marketing 101

Product Marketing Marketing Social Media Scale 101

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

Scale 93

Scale AI Search Social Media AI 93

User Pilot

OCTOBER 26, 2023

We also look at examples of companies that have managed to ace product-led growth for complex software solutions. TL;DR Product-led growth is a strategy that uses the product as the main source of growth. Gamification is a PLG strategy that keeps users engaged and increases user retention. PLG vs sales-led growth.

Outsourcing Services 93

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 93

User Pilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. This is why SaaS companies with a usage-based pricing model tend to have higher retention rates.

Pricing 102

Pricing Payment Solutions SaaS Payments Payments 102

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 122

Scale Sales Payment Methods Merchant Services 122

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

User Pilot

JANUARY 22, 2024

What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? A low-touch model relies on automation and self-service resources to onboard and support customers with little direct CSM involvement. What are the most common customer success models? Let’s get right into it!

Customer Success 93

Customer Success Sales Hiring Scale SaaS 93

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS companies deliver software applications over the internet on a subscription basis, simplifying access and management for users. What are SaaS companies?

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. Moreover, developing a profitable pricing strategy requires consistent model testing and compliance with international tax laws.

SaaS Payments 95

SaaS Payments Payment Services Payments Payment Solutions 95

User Pilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

SaaS Payments 93

SaaS Payments Management Customer Lifetime Value SaaS 93

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Stax

FEBRUARY 28, 2024

Here’s an interesting stat: 70% of businesses consider subscription and membership models indispensable for future commercial growth and expansion. Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. By partnering with a trusted SaaS billing platform.

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

User Pilot

APRIL 24, 2024

Demos are crucial for your sales process success, which is why you need to learn SaaS demo best practices to create beneficial content. So if you're looking for sustainable product-led growth , let's dive deeper and learn about the top SaaS demo best practices to help boost conversion rates. Of course not!

SaaS 75

SaaS Software Review Engagement Data 75

User Pilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies. But where do you begin? 1 Product Rantz by Userpilot Product Rantz by Userpilot.

Onboarding 96

Onboarding VP of Engineering SaaS Consulting 96

User Pilot

OCTOBER 31, 2023

But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. What’s a free trial in SaaS?

SaaS Payments 91

SaaS Payments Payment Methods Strategy Payment Solutions 91