User Pilot

JANUARY 28, 2024

Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. 11 key metrics to track for evaluating performance : Customer Acquisition Cost (CAC) is an indication of the efficiency of your marketing and sales efforts and is crucial for product profitability and scalability.

Metrics 104

Metrics Customer Lifetime Value Business SaaS 104

User Pilot

FEBRUARY 28, 2024

Building a customer path is a crucial step in getting a deeper understanding of user behavior. That’s because effective product engagement is only possible when you have enough context on the customer’s journey and can visualize the ways users interact with your software. How do you track each stage of your customer path?

Customer Lifetime Value 100

Customer Lifetime Value SaaS Software Review Acquisition 100

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 101

Acquisition Retention Customer Lifetime Value Churn 101

User Pilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Benefits of addressing customer pain points: Improved customer experience. Increased retention.

Communication 103

Communication SaaS Payments Payment Solutions Payment Methods 103

SaaStr

SEPTEMBER 29, 2023

The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. On the demand side — Your customers might need 19 things, and each needs 14 vendors. Many of you are familiar with this visual, most likely created by an investment firm. What to do instead?

Scale 222

Scale Scaling Startup Sales Hiring 222

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion.

SaaS 93

SaaS Acquisition Onboarding Retention 93

User Pilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Host webinars to promote new features.

Growth Marketing 96

Growth Marketing SaaS Payments Strategy Payment Methods 96

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 93

Acquisition Retention Customer Lifetime Value User Experience 93

User Pilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! Book the demo to see how! What is CAC payback?

SaaS Payments 103

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 103

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. Offering personalized onboarding experiences to reduce the need for additional acquisition efforts.

Acquisition 84

Acquisition Benchmarks Customer Lifetime Value B2B 84

User Pilot

OCTOBER 3, 2023

These are the two main questions that we tackle in our guide to 12 PLG companies that have achieved success. In this way, they turn customers into product advocates who drive customer acquisition without relying on the marketing or sales team. Dropbox reduces customer acquisition costs through referral programs.

Scale 102

Scale Acquisition Onboarding Social Media 102

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Tracking them allows you to allocate resources effectively and optimize your sales and marketing budget. Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value.

Acquisition 81

Acquisition Customer Lifetime Value Onboarding Retention 81

User Pilot

OCTOBER 20, 2023

TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. PLG companies can spend less on customer acquisition also because of product virality inherent in some SaaS products. Dive in to find out!

Scale 97

Scale Customer Lifetime Value SaaS Acquisition 97

User Pilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Social Media 95

Social Media Sales Funnel Acquisition Retention 95

User Pilot

MARCH 25, 2024

It uses revenue and operating costs to determine the company’s value. Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. Let’s get to it!

SaaS 101

SaaS Customer Lifetime Value Acquisition Metrics 101

User Pilot

FEBRUARY 28, 2024

This guide will go over the benefits of using Pendo Engage, what it's most commonly used for, how much it costs, and the reasons why you might need an alternative! Custom themes. Pendo Engage is an in-app guidance and feedback collection tool to help you track key metrics or usage data. What is Pendo Engage? Source: Pendo.

Software Review 104

Software Review Engagement Technical Review AI 104

User Pilot

NOVEMBER 14, 2023

So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth.

Customer Lifetime Value 92

Customer Lifetime Value SaaS Onboarding Retention 92

User Pilot

SEPTEMBER 27, 2023

Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. TL;DR Product-led growth (PLG) is a business strategy that relies on the product itself to acquire , activate, and retain customers. Without further ado, let’s get to it!

Software 100

Software Scale Acquisition Onboarding 100

User Pilot

DECEMBER 23, 2023

That’s what our comprehensive guide explains. By acting on the insights from retention analysis , you can improve customer satisfaction and loyalty. It also allows you to increase customer lifetime value and the overall profitability of the product. Churn is the opposite of retention. Book the demo!

Retention 95

Retention Customer Lifetime Value Social Media Churn 95

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Customer Success 83

Customer Success Retention Software Review Customer Lifetime Value 83

User Pilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Let’s dive in!

Acquisition 100

Acquisition AI Search Onboarding Churn 100

User Pilot

JANUARY 29, 2024

A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention. In addition to creating an intuitive interface with mental models , you’ll also need to create a carefully crafted onboarding process to guide users.

SaaS 105

SaaS Interviewing User Experience Onboarding 105

User Pilot

NOVEMBER 29, 2023

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. PQL to paying customer conversion rate: 20% to 40%. Map out your customer journey. Create a frictionless sign-up flow for potential customers. Book a demo to learn more.

Customer Lifetime Value 89

Customer Lifetime Value Marketing Benchmarks Strategy 89

User Pilot

APRIL 24, 2024

It’s when a customer decides whether to continue paying for your product or not. If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals. SaaS renewals can be a breath-holding moment.

SaaS Payments 78

SaaS Payments Retention Payment Services Payment Solutions 78

User Pilot

FEBRUARY 9, 2023

In our comprehensive guide, we discuss what PLG is and how it’s different from other models. If the product is good enough and drives value for customers, they are happy to pay. Both sales-led and marketing-led growth models focus on customer acquisition, but less so on their retention.

Strategy 98

Strategy Scale Customer Lifetime Value Onboarding 98

User Pilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. PLG funnels still require traditional lead generation, while PLG flywheels leverage users as an acquisition channel.

Scale 105

Scale Technical Review Acquisition Sales Funnel 105

Payrix

MARCH 12, 2024

Embedded Payments have become a popular initiative among vertical specific software companies looking to deliver a more seamless customer experience, introduce new revenue into the business, and stay competitive in today’s digital world. How do they think about attaching payments to those existing customers? But where to begin?

Payments 100

Payments Embedded Payments Merchant Services SaaS Payments 100

User Pilot

APRIL 10, 2024

How to improve the customer experience of your SaaS product? TL;DR Customer experience is how the product makes the user feel during their interactions at all customer journey stages. Strategies for better customer experience: Personalize the customer journey for user segments with different needs and wants.

Strategy 52

Strategy Customer Lifetime Value AI Artificial Intelligence 52

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. Userpilot is the best tool for predesigned and custom dashboard visualization. Book a demo to learn more.

Social Media 94

Social Media Data SaaS Scale 94

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Retaining a customer may not always be less expensive than acquiring a new one. This is why it’s critical to understand retention costs and how to reduce them. In this article, we’ll explore customer retention costs.

Retention 97

Retention Customer Lifetime Value Onboarding Acquisition 97

User Pilot

JANUARY 26, 2024

Our article explores what it is, its different types, and why it’s worth your time and resources. By promoting the product as a solution to user problems, product-led content drives new user acquisition , helps existing users fully realize the product value , and establishes the company as trustworthy and reputable.

Content Marketing 52

Content Marketing Marketing Social Media Education 52

User Pilot

JANUARY 9, 2024

With the vast number of people required to conduct research efficiently, orchestrating this symphony of manpower and resources can be incredibly challenging. TL;DR Research operations (also known as ResearchOps) consist of organizing people, resources, and processes to streamline research and maximize impact. Resource allocation.

Interviewing 87

Interviewing Scale Acquisition Data 87

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. What is product-led growth for enterprise customers? Is this even possible to make it work? Let’s get right to it!

Enterprise 103

Enterprise Business Scale Customer Lifetime Value 103

User Pilot

FEBRUARY 29, 2024

Reduce customer churn. Delight customers. Step-by-step process for effective behavior analytics: Define your objective for analyzing customer data. This analytics data helps identify changes that you can make to improve the customer experience, create better product campaigns, and boost conversions across the customer journey.

SaaS 98

SaaS User Experience Churn Retention 98

User Pilot

MARCH 4, 2024

That said, let’s explore what average conversion time is, and go over 15 actionable tactics to optimize your conversion time and retain customers. That said, let’s explore what average conversion time is, and go over 15 actionable tactics to optimize your conversion time and retain customers.

SaaS Payments 86

SaaS Payments Payment Services Payment Solutions Payment Methods 86

User Pilot

JULY 24, 2023

In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value.

SaaS Payments 80

SaaS Payments Marketing Payment Solutions SaaS 80

User Pilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

Education 98

Education SaaS Onboarding Customer Success 98