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Strategies for building a resilient business

Intercom, Inc.

Near-term issues of cash management for liquidity and solvency are clearly paramount. Strategy consulting firm Paradigm recently published a guide for managers on how to support Black employees , especially during this time. We want to] guide, inform, and empower our audience to successfully navigate these uncertain times.”.

Strategy 197
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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer.

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From Idea to IPO: All the Milestones Between You and the Public Market

OpenView Labs

Additional resources on product pricing: How Cypress does usage-based. The ultimate SaaS pricing guide. Additional resources on attracting investors: What VCs love even more than growth. Additional resources on hiring talent and building teams: How to write an outreach email people actually read. Still unsure?

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Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

Unbounce

That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. Funnels guide flow. A well-optimized conversion funnel isn’t a one-off attempt to guide a user from one place to another. Top of the Funnel (TOFU). Image Source.

Strategy 145
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How to Be an Entrepreneur in 30 Clear Ways

Neil Patel

As an entrepreneur, if you let fear be your guide, you won’t be able to listen to your intuition. If you start a business or make a product but don’t know who will buy it, that person might not actually exist. You never know who you’re sitting next to and what connections or resources they might be able to offer you.