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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from. At the same time?

Scale 260
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How to build a successful Embedded Payments strategy Part 4 | Episode 36

Payrix

Andy Meadows, the Head of Partner Success at Payrix joins host Ian Hillis to continue their conversation about building a successful Embedded Payments strategy. Part 1 – Resourcing considerations for selling payment, boarding and underwriting, service and support, and development and technology. Did you miss Parts 1-3?

Payments 147
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Innovative Strategies: How These SaaS Turned Payments into Profit Centers

USIO

SaaS companies are continually seeking innovative strategies to not just maintain but amplify their growth trajectory and increase revenue. Customization and Scalability : The absence of third-party dependencies affords Usio the flexibility to customize its payment solutions according to the specific requirements of SaaS businesses.

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Digital Product Experience: What Is It & How to Optimize It

User Pilot

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. User experience focuses mainly on the specific interactions users have with your product, while product experience is the customer’s overall perception of your product throughout their relationship with it.

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Developing an Effective Go-To-Market Strategy for Integrated Payments

Unlock the secrets of successful integrated payments with this comprehensive guide to creating a go-to-market strategy! Discover how software companies can maximize conversion rates, profitability, and customer satisfaction by developing a cohesive value prop and sales story. Don't miss out on this valuable resource.

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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 225
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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions. Sales should work more closely with marketing to build the right ICP (Ideal Customer Profile) so that marketing can target this demographic and bring more sales-ready opportunities to the table.

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The Ultimate Guide to Customer Success in SaaS

The SaaS business model, which runs on recurring revenue, needs Customer Success to survive. As such, people are looking for answers on how to nail their Customer Success initiatives. Whether you’re finding yourself asking “what is Customer Success?” How do you build a Customer Success strategy?

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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

It is well known that empathy is a key ingredient in creating lovable products, yet not all products offer the best customer experience. From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development.