Remove recur all youre-calculating-cac-wrong
article thumbnail

The Mental Mapping from Annual to Monthly and Usage-Based SaaS Metrics

Kellblog

Is it MRR (monthly recurring revenue)? Specifically, what does “recur” mean? Why does the phrase “recurring revenue” appear exactly zero times in Snowflake’s 10-Q ? And what’s the impact on your other SaaS metrics? What’s your churn rate? What Does Recur Mean?

Metrics 133
article thumbnail

What is ARPU ( Average Revenue per User)?

CustomerSuccessBox

According to the definition, Average revenue per user is nothing but simply the revenue or the money that a business is able to extract from an individual customer over a period of time(usually calculated for a month). Instead, it should be used to understand your business’s health over time. How do we calculate ARPU?

Revenue 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Finance Mistakes Growing SaaS Businesses Make and How to Fix Them

SaaSX

Here are the top 8 mistakes I see most frequently (along with some potential fixes if you are dealing with any of these issues within your own business!). If you are utilizing Gusto or a similar payroll tool, your headcount expenses are likely coming into your P&L as one (or maybe two) line item(s).

Finance 118
article thumbnail

DTC metrics: top direct to consumer KPIs to track

ProfitWell

I’ve compiled a list of certain DTC metrics that should be on your radar at all times. Many of these metrics are intersectional with B2B and SaaS because they reveal important data all businesses need to know. If you notice customers are canceling after a certain period of time—something is wrong. Customer LTV.

article thumbnail

What Are The Units On Your Lead SaaS Metric — And What Does That Say About Your Culture

Kellblog

The point is that these ambiguous, unitless conversations happen all the time in enterprise software companies. While your choice of lead metric certainly affects the calculations of other metrics (a bookings CAC or a terminal-ARR CAC) that’s not today’s point, either. Today’s point is simple.

Scale 83
article thumbnail

Do your company a favor

ProfitWell

all DTC companies represented in these numbers I say, keep up the good work. Be sure to check your subscriber newsletter every Monday morning so that you can kickstart the week with some fresh data on DTC growth. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies.

article thumbnail

The 8 KPIs That Actually Matter—and How to Measure Them

OpenView Labs

With all of the data sources and benchmarks out there today, it’s understandably easy to get obsessed with tracking your business’ performance. Or, as a result of the amount of data you must sift through to do anything, you start ignoring data altogether and running your business based on gut feel. Sounds simple enough, right?