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Scaling Beyond Founder-Led Sales with Atomico Partner Laura Connell

SaaStr

On a sales front, how do you evolve past founder-led sales, or together with it, so that you can scale your organization? PST, Laura Connell, Partner at Atomico, shares how to scale beyond founder-led sales on your path to Series B. Early first-hand knowledge leads to rapid fixes to the product, pricing, and packaging.

Scale 191
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Dear SaaStr: Should I Publish My Pricing?

SaaStr

Q: Dear SaaStr: Should I Publish My Pricing? Transparent pricing has many advantages: It makes the sales process simpler. And it places you app in pricing context with other apps. Do pricing right, and a number of customers who aren’t a great fit qualify themselves out. If you aren’t sure — then yes.

Scale 273
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Everything Founders Should Know About AI, Pricing, and Funding with SaaStr CEO and Founder Jason Lemkin 

SaaStr

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. Today, folks seem to be launching fewer features, ratcheting prices, and digging into the existing customer base. “If When you’re mature, raising prices by $1 might make sense.

AI 223
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Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market?

SaaStr

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. I guessed the pricing almost immediately. That everyone knows, and knows the price points of. I’ve lived it.

Pricing 190
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Leveraging Consumption to Drive Growth: The SaaS Expert's Guide to Usage-Based Pricing

Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour

Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention: The Why’s, How’s and Roadmap Practical Steps to Making Consumption Pricing Models Simple As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Hiring and Building a High-Performing Sales Team with Lucas Price, Former SVP of Sales at Zipwhip ($700m Sale to Twilio)

SaaStr

At this week’s Workshop Wednesday, Lucas Price, former SVP of Sales at Zipwhip and founder and CEO at Yardstick, shares his insights on how to hire and build a high-performing sales team. You can’t keep sending people through interviews when building an efficient scaling process. The fifth and sixth rarely change anything.

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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

There are advantages beyond higher pricing, with higher pricing being the smallest advantage. With the second product, Lattice had a higher price point per customer, which everyone expects, but it doesn’t always happen. But when they pulled it open, only 20% of the lift was explained by higher pricing.

Scale 220