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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Challenges in AI Implementation Companies experimenting with AI in customer support face challenges due to the limitations of current AI technology. The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation.

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How IBM Sees AI Changing the Game for Companies of All Sizes with IBM’s VP of Technology and Director of Startups

SaaStr

At SaaStr Annual , IBM’s VP of Software and Technology Raj Datta and Director of Startups Kylie Rutherford shared how AI is changing the game for companies of all sizes. Meanwhile, many earlier-stage companies are running into biases and issues with modeling. As leaders adopt AI, they need to focus on three simple areas.

AI 229
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How to Accelerate Production Deployment and Embed Trustworthy AI into Commercial Solutions with IBM Embeddable AI Leader George Kreitler

SaaStr

Today, we can build AI models much faster than in the past. Underpinning all of this is a focus on running AI in a hybrid environment. How do I focus on high frequency, low complexity tasks that AI is particularly good at and let our agents focus on higher value activities? What Makes Up AI Success Today?

AI 215
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Doubling Down: Peter Specht, Partner at Creandum

SaaStr

This was precisely my experience upon meeting Toni and Carlos, the founders of Embat, in an area we’ve extensively have been exploring: treasury management and payment automation. Embat is building the next-generation treasury management software. We focus on 6 themes: SaaS, infra, fintech, consumer, climate and health.

Payments 196
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from. Product Maturity.

Scale 251
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Doubling Down: Nina Achadijian, Partner at Index Ventures

SaaStr

The company is an AI platform that empowers teachers to give instant, personalized feedback to students, based in San Francisco. We invest across all stages — seed, early venture, and growth, with a primary focus on early-stage. We had a great one last week with Rebecca Lynn, Co-Founder & General Partner at Canvas Ventures.

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Doubling Down: Luci Fonseca, Partner at Base10 Partners

SaaStr

Our thesis here is that there is a growing need for cybersecurity offerings for the SMB, the best way to deliver that offering is via managed service providers, and winning companies will take a platform approach to building products and features that are at parity to what enterprises have access to. Check that out here.