Baremetrics

AUGUST 5, 2021

Lifetime Value (LTV) is one of the most important metrics we follow in SaaS. How accurate are our LTV estimates? Typically, LTV is estimated using a "simple" LTV calculation. It's ubiquitous in our industry: a simple but effective metric for estimating LTV. How close does it get us to the actual LTV?

Churn 105

Churn Subscription Payment Features Metrics 105

FastSpring

SEPTEMBER 2, 2020

When you’re trying to decide how to scale your business and how to calculate profits, there are tons of metrics out there you can use. In fact, it’s easy for businesses to get overwhelmed by metrics and not know which ones to prioritize. This metric? What Is LTV, and Why Is It Important?

Scale 128

Scale Payment Methods Payments SaaS Payments 128

Baremetrics

OCTOBER 8, 2021

Indeed, to get the most out of customer data, SaaS businesses often rely on a third-party analytics dashboard for everything from basic SaaS metrics to financial forecasting and customer segmentation. One of the most important metrics is customer lifetime value ( LTV ). What is LTV? What is LTV? Table of Contents.

Payment Services 94

Payment Services Payments SaaS Payments Payment Features 94

Baremetrics

SEPTEMBER 16, 2021

What LTV Metrics Show Why You Need to Measure LTV How You Can Measure LTV 6 Ways to Increase LTV for Online Stores 1. What LTV Metrics Show How do you know how much you earn per customer? LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer.

Business 97

Business Social Media Marketplace as a Service Mobile 97

User Pilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. You need to set goals and gather data to properly track metrics through your SaaS dashboard.

Metrics 101

Metrics SaaS Customer Lifetime Value Retention 101

User Pilot

JANUARY 28, 2024

Tracking relevant product performance metrics allows you to assess how successful your product is at satisfying user needs and achieving business goals. What metrics should you track though? Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. What are product performance metrics?

Metrics 104

Metrics Customer Lifetime Value Business SaaS 104

User Pilot

APRIL 11, 2024

If you’re not tracking customer satisfaction metrics, you’re probably losing customers every day, and you don’t even realize it. So let’s dive in and take a closer look at what metrics measure customer satisfaction and how to measure them. Book a Userpilot demo to see how we can help!

Metrics 52

Metrics Customer Lifetime Value Software Review Retention 52

Kellblog

MARCH 29, 2023

Just a quick post to share the slides from the presentation I gave today at the KiwiSaaS conference to discuss the SaaS metrics that matter in 2023 and 2024. This includes an explanation of why I excluded (what I view as old school) churn, lifetime value (LTV) and LTV/CAC analysis from those metrics.

Metrics 123

Metrics Compensation Benchmarks Interviewing 123

Tom Tunguz

NOVEMBER 8, 2017

Founders often describe their unit economics in terms of their LTV/CAC ratio - the ratio of the Lifetime Value (LTV) of a customer to the Cost of Customer Acquisition (CAC). The LTV/CAC metric can be a powerful metric to unpack the health of the go-to-market team of a company, as Netsuite has shown.

Startup 188

Startup Forecasting Benchmarks Acquisition 188

User Pilot

OCTOBER 24, 2023

Keeping an eye on such growth metrics, also known as growth analytics , is crucial for business success. By tracking growth metrics , you can uncover potential problem areas, as well as possible avenues for revenue growth, and much more. In this article, we will discuss the 10 most crucial growth metrics you should be tracking.

Metrics 93

Metrics Customer Lifetime Value Churn Acquisition 93

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? So now we must be smarter about the most important SaaS metrics because they matter again.

Metrics 183

Metrics SaaS Sales Hiring Finance 183

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Customer Lifetime Value (LTV).

SaaS Payments 228

SaaS Payments Metrics Payment Methods Scale 228

User Pilot

JANUARY 8, 2024

A product adoption dashboard helps you visualize key adoption metrics so you can make data-driven decisions and boost user engagement. The most important metrics to track and why they matter. TL;DR A product adoption dashboard tracks and displays key metrics related to how users engage with your product.

Metrics 101

Metrics Customer Lifetime Value Engagement Onboarding 101

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? That’s why we’re going to show you 12 of the most important product analytics metrics that you’ll need in order to measure your product success. There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Demo bookings.

SaaS Payments 98

SaaS Payments Metrics Customer Lifetime Value Marketing 98

User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. We discuss 15 of the most important metrics and examine what to consider when choosing which metrics to track.

Metrics 97

Metrics Customer Lifetime Value Scale SaaS 97

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 96

Metrics Customer Lifetime Value Data Analysis Engagement 96

User Pilot

JULY 31, 2023

What A/B testing metrics should you choose? This means you need to follow a good framework and track the right metrics if you want to prove your success. As well as provide 10 A/B testing metrics that can lead your SaaS to achieve measurable business goals. Customer lifetime value ( LTV ). Active users. Goal completion.

Metrics 94

Metrics Customer Lifetime Value User Experience Retention 94

ChurnZero

JUNE 9, 2023

8 metrics to position Customer Success as a profit center with finance While sentiment-based metrics like Net Promoter Score ® (NPS) and customer satisfaction are important, they don’t frame CS work from a financial perspective. To that end, here are the metrics you can use to get started.

Finance 98

Finance Metrics Customer Success Headcount 98

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep track of their customer acquisition cost (CAC) and customer lifetime value (LTV), but how about your CAC:LTV ratio or months to recover CAC?

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

SaaS Metrics

SEPTEMBER 4, 2020

This is simply why the LTV or lifetime value of each customer needs to be greater than the CAC. A high LTV to CAC ratio implies that you’ve unlocked the right strategies for gaining and retaining customers, as well as strategies for growing without relying on external investments. Below, we look at how both of these metrics are.

Technology 96

Technology Acquisition Investment Metrics 96

Baremetrics

MAY 18, 2021

The Baremetrics customer segmentation tool helps you divide your customers by any metric you choose. But what are the top customer segmentation metrics? All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. 1 What are Customer Segmentation Metrics?

Metrics 99

Metrics Customer Lifetime Value Social Media Churn 99

User Pilot

AUGUST 31, 2023

If you’re investing too much effort into acquisition and your churn is high, look into proactively reducing churn too—it won’t matter how low your CAC is if LTV and ARPU are low. No single metric can 100% tell you how your acquisition efforts are coming along. The key metrics to track include CAC, LTV, and ARPU.

Acquisition 102

Acquisition SaaS Payments Payment Methods Metrics 102

Baremetrics

NOVEMBER 2, 2021

To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. What is a business metric?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

Software Platform Consulting

MAY 22, 2019

A couple of posts ago , I started a series on SaaS metrics unique to enterprise-driven B2B Networks. This time, let’s consider modifying the concept of LTV/CAC to include an enterprise’s ecosystem. Modified LTV/CAC. There’s already too much written about LTV/CAC (see here , here , here ), so I will be brief.

B2B 53

B2B Enterprise Metrics SaaS 53

Point Nine Land

NOVEMBER 10, 2020

If you’re an early-stage SaaS startup, still in the process of getting to Product/Market Fit, or doing your first experiments to attract and convert leads, you shouldn’t worry too much about customer lifetime value (LTV or CLTV) and related metrics. due to upgrades and downgrades), which gives you a better approximation of LTV.

Outsourced Development 97

Outsourced Development Customer Lifetime Value Churn Forecasting 97

The SaaS CFO

MAY 19, 2021

Almost everyone in SaaS has heard of the LTV to CAC ratio. And almost everyone has heard that we should target an LTV to CAC ratio of at least three. This was popularized (I believe) by the great content published by David Skok on SaaS metrics. But what does it mean to have an LTV […].

Metrics 52

Metrics SaaS Acquisition 52

Baremetrics

NOVEMBER 1, 2021

I like to say metrics of any sort are designed to answer one specific question about your business (I say this a lot , a lot a lot , maybe too often ), and you track them so that you like the answers. Well vanity metrics either don’t answer a question, don’t answer a needed question, or you can’t make positive changes to like the answer.

Payment Services 98

Payment Services Metrics Payments SaaS Payments 98

Baremetrics

JUNE 4, 2021

Baremetrics monitors 26 metrics, and on top of that offers 8 data boosting features so you can get more out of your metrics. If you want to see these metrics in action, you should sign up for the Baremetrics free trial. Annual Run Rate (ARR) This metric shows your current revenue projected out over 12 months.

Metrics 98

Metrics Payments SaaS Payments Payment Services 98

Kellblog

MARCH 17, 2022

Gross revenue retention rate, and why it’s gathering steam as an important metric. Net revenue retention (NRR), aka net dollar retention (NDR) for those who work only in dollars, which is probably the hottest SaaS metrics after ARR and ARR growth. Lifetime value (LTV), and its fairly severe limitations. LTV/CAC ratio.

Metrics 101

Metrics Customer Success SaaS Benchmarks 101

User Pilot

APRIL 23, 2023

What’s a product metrics framework? We also look at how product managers can use Userpilot to implement product metrics frameworks. TL;DR A product metrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it. What is a product metrics framework?

Metrics 92

Metrics Management Customer Lifetime Value Acquisition 92

Kellblog

JUNE 13, 2023

Our topic was SaaS Metrics 101. Cover the metrics you are likely to be asked about as a SaaS entrepreneur: pick based not upon what I like, but on what I think you’re likely to get asked (e.g., LTV/CAC vs. NRR) I want to thank the audience for their attendance and engagement. Below are my Radia Accelerator slides.

Metrics 66

Metrics SaaS Interviewing Engagement 66

Baremetrics

APRIL 23, 2021

Monthly Recurring Revenue (MRR) & Annual Recurring Revenue (ARR) Churn rate Customer lifetime value (LTV) The Average Revenue Per User (ARPU) Customer Acquisition Cost (CAC) Conversion rate How Baremetrics can help your KPIs. More important than each LTV is your entire SaaS business's average LTV. Try Baremetrics Free.

Metrics 71

Metrics Customer Lifetime Value SaaS Venture Capital 71

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? Customer Journey KPIs to track: conversion rates and velocity metrics.

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

Point Nine Land

JULY 12, 2021

The challenge is that no single metric is very meaningful if considered in isolation , which is why my answer to these questions usually starts with “it depends”. If you have a low LTV (AKA you’re selling to mice or rabbits) you better have low CACs?—?or So you’ll have to make your LTV/CAC ratio work.

Metrics 69

Metrics SaaS Churn Acquisition 69

Tom Tunguz

JUNE 2, 2015

In a recent podcast , Ron Gill, the CFO of Netsuite - a $7B+ market cap company with about $600M in 2014 revenue, which provides ERP software to mid-market companies - articulated the importance of the Lifetime Value / Cost of Customer Acquisition (LTV/CAC) ratio for his company. In the 2009-2011 period, churn mitigation improved the LTV/CAC.

Startup 113

Startup SaaS Churn Engineering 113

User Pilot

JANUARY 26, 2023

Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. There are ten metrics you can use to measure customer loyalty. Customer loyalty index If you didn’t know, there is a customer loyalty metric called the customer loyalty index (CLI).

SaaS Payments 98

SaaS Payments Payment Solutions Metrics Payment Methods 98

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. In this article, we will walk you through ten important user engagement metrics to measure. What are customer engagement metrics? What customer engagement metrics are important to track? Let's get started!

Engagement 98

Engagement Metrics Scale SaaS 98