OpenView Labs

JUNE 3, 2021

For example: Product managers are responsible for requirements, while product marketers deliver data sheets, white papers, web content, etc.). This includes training and educating the sales and marketing teams on the go-to-market, positioning, messaging, differentiation, etc.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

Tom Tunguz

APRIL 16, 2013

Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. As a result of the fragmentation, SMB SaaS companies need to reach and market to 1,000 times more companies than their enterprise counterparts. Shifting from Customer Acquisition from Field Sales to Customer Support.

SMB 100

SMB Scale Startup SaaS 100

Neil Patel

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. As you do so, give free advice.

Marketing 96

Marketing Social Media Branding Strategy 96

Sales Hacker

AUGUST 30, 2018

For example, if you download that 40-page white paper, you don’t want to be called immediately! Over the years, we have noticed that the following are commonly mistaken as inbound leads: [Download] a white paper, ebook, etc. Think of a demo video, and/or white paper. Don’t mistake these for inbound leads.

Scale 47

Scale Social Media B2C Sales 47

Sales Hacker

DECEMBER 8, 2017

For example, if you’re buying a sales acceleration tool that specializes in outbound emailing, you may only want to hear reviews from others that sell to your market/segment, have the amount of reps that you do, or use a similar tech stack as your org. Being able to filter like that really takes it to the next level.

Scale 97

Scale Technical Review Outsourcing Services Sales Hiring 97