Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. Please, just no more Tiger King.)

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

User Pilot

DECEMBER 4, 2023

This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it. What are CRO metrics? From your website to the in-product experience, there are countless CRO metrics to track.

Metrics 87

Metrics Customer Lifetime Value SaaS Mobile 87

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. You hardly even know what they want you to buy, let alone why you should buy it. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. Well, that settles it.

Social Media 142

Social Media AI Search Education Branding 142

Buffer Resources

JUNE 28, 2023

Not only does running experiments help us gain a much better understanding of what works and what doesn’t, it also helps us drive meaningful impact on our key metrics in a controlled, measurable way. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 102

Marketing Machine Learning Artificial Intelligence Scale 102

User Pilot

NOVEMBER 30, 2023

This article provides a step-by-step guide. This article provides a step-by-step guide. Book a demo now and see how you can use our tool to conduct in-app user behavior analysis, segment users for personalized experiences, and A/B test your hypotheses to see what works. Looking to perform a CRO audit for your website and app?

SaaS Payments 98

SaaS Payments Payment Services Payment Methods Payment Solutions 98

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. Find out what a CTA is and how you can supercharge it with a well-crafted button.

Finance 144

Finance Mobile Strategy Data 144

Unbounce

NOVEMBER 14, 2021

What else does your business need to succeed? One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. You’ve got your product. Right— customers. First Things First: Define Your Target Customer.

Social Media 131

Social Media Content Marketing Branding Education 131

User Pilot

NOVEMBER 26, 2023

In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization. CRO analytics is about leveraging quantitative data and analytics to understand how users interact with a product, service, or series of web pages. As a benchmark , web page conversion rates hover around 7%.

Data 100

Data SaaS Trends Churn 100

Unbounce

MAY 11, 2021

To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template. What Is a Customer Journey Map? And if you’re thinking, “Hey, isn’t that what a marketing funnel is?” Not exactly.

Software Review 143

Software Review Technical Review Branding Technology 143

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

Payment Methods 145

Payment Methods Payments Advertising Sales Hiring 145

Sales Hacker

JANUARY 30, 2024

As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. Speaking of sales, don’t miss this article next: 7 Successful Sales Pitch Examples and Why They Work.

Metrics 90

Metrics Marketing Technical Review Sales Funnel 90

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use them to show users that your article solves a problem they’re needing answers for.

AI Search 145

AI Search Social Media Mobile Software Review 145

User Pilot

APRIL 26, 2023

The signup page is a crucial part of trying to convince visitors to try your software out. As such, having a great signup form is paramount if you’re trying to maximize the conversion rate on your landing pages. Why is your signup page important? What should be on a signup page?

PayPal 84

PayPal ChatGPT Onboarding User Experience 84

User Pilot

APRIL 16, 2024

In this article, we explain: What customer journey insights are. TL;DR Customer journey insights are what you learn from analyzing customer behavior at different stages of the journey. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are customer journey insights?

Churn 101

Churn Customer Lifetime Value Mobile Retention 101

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? Much of what he said centuries ago is true today.

Benchmarks 145

Benchmarks Branding Banking Finance 145

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. What Does Lead Generation Look Like in Email Marketing? Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender. You’re just getting started.

Marketing 127

Marketing Mobile Branding Subscription 127

User Pilot

SEPTEMBER 8, 2023

This article discusses 13 common mistakes you should avoid when doing growth experiments. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. What is an A/B test? Are A/B testing mistakes limiting your ability to drive engagement and conversion?

Engagement 97

Engagement User Experience Mobile Pricing 97

User Pilot

JULY 28, 2023

In this article, we’re going to explain what minimum viable products are, break down the different options you can choose from, and help product managers make up their minds. A minimum lovable product broadens the scope of what’s in your MVP: what’s the minimum set of features you need to build loyalty?

Marketplace as a Service 85

Marketplace as a Service Social Media Development Machine Learning 85

User Pilot

JUNE 12, 2023

In this article, we examine the unique world of SaaS conversion. What is a SaaS conversion path? What makes a successful conversion path? What makes a successful conversion path? We will also explore strategies for optimizing different conversion paths. And discuss how you can analyze your path’s success.

Onboarding 95

Onboarding Pricing Churn Banking 95

User Pilot

MARCH 14, 2024

In the article, we show product managers how to understand how users navigate before getting activated in a SaaS product, how to product analytics to choose the best path to activation, and share 8 tried-and-tested activation strategies. This could be from web pages, landing pages , marketing emails , blogs, paid ads, or social media posts.

Onboarding 101

Onboarding Social Media User Experience Engagement 101

Neil Patel

MARCH 5, 2021

In this article I’ll walk you through funnel optimization, including: Where you should start The most important interaction points to test The essential elements at those interaction points to test Different tests you can run. Define The Funnel : Google Analytics allows you to add up to ten pages in a conversion funnel.

Pricing 140

Pricing Data Metrics Subscription 140

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. What is AI Copywriting? What is the Best AI Copywriter? What is AI Copywriting?

AI Search 145

AI Search Artificial Intelligence AI CTO 145

Baremetrics

OCTOBER 11, 2021

As a start up in a competitive industry, coming up as the 11th search result might sound impressive, but it won’t do you much good – when’s the last time you’ve clicked through to the 2nd page of a search, whether it’s for a query, a one-off purchase, or a service? Good content marketing is different for every business, however.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

User Pilot

NOVEMBER 22, 2023

This article discusses how the HubSpot customer journey analytics reporting tool can help you attract customers and accurately walk them through every step of the customer journey. You can understand their journey, gain insights to improve their experience and connect your customer experience efforts to desired financial outcomes.

Enterprise 90

Enterprise Pricing Advertising Social Media 90

User Pilot

MARCH 14, 2024

Are you wondering what the GA4 path exploration report is? If so, you’re in the right place, as this is the main question we explore in the article! To create the path exploration report, navigate to the Explorations page by choosing Explore from the menu. To be more specific, we: Cover its most common use cases.

Underperforming Technical Team 105

Underperforming Technical Team Metrics Mobile User Experience 105

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Finance 145

Finance Engineering Social Media Software 145

Neil Patel

JUNE 22, 2021

What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you? Just think of it this way… what are the sites that are most likely to link back to you? Here’s what I see on Google. Both Moz and Search Engine Land rank above me.

AI Search 145

AI Search AI Engineering Trends 145

Buffer Resources

APRIL 25, 2024

  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? For example, when you search for Curlsmith on Google, its Instagram account, YouTube channel, and Facebook Page also appear on the first page of results.

Social Media 79

Social Media Travel Engineering Trends 79

User Pilot

MARCH 21, 2023

There are many ways, but mastering SaaS landing page best practices is certainly one. The landing page best practices highlighted in this article will help you optimize conversion rates and acquire new customers with efficient landing pages! What is the purpose of a SaaS landing page?

SaaS 52

SaaS Software Review Mobile AI 52

Intercom, Inc.

OCTOBER 21, 2020

Maya Angelou, the poet and civil rights activist, said it best: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”. At Intercom, we work hard to figure out more than just what our customers want to do. Define how your article helps users.

Data 211

Data Communication Metrics Strategy 211

GetUplift

DECEMBER 12, 2021

What really works to increase conversion rates is effective emotional marketing. . The process for using your research to create social media ads, landing pages, and email sequences that actually convert. Whatever you created, chances are you felt a sense of pride as you rushed to your parents to show them what you made.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Neil Patel

MARCH 23, 2021

If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. What are Google Search Network Campaigns? Let’s begin!

Advertising 142

Advertising Development Strategy Pricing 142

Unbounce

JUNE 24, 2020

They may speed up your time to results, automate painful routines, and enable you to focus on what matters most. Remember what collaborating on a document looked like ten years ago? Strong AI or Artificial General Intelligence (AGI) is what most people think of when someone says AI. We do our marketing… on the internet.”)

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. This article will compare the pros and cons of embedding or linking videos on your website and its SEO benefits. What’s Better: To Embed Videos or Link to Them? What Does It Mean to Embed a Video?

Social Media 117

Social Media Branding Marketing Mobile 117

User Pilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you!

AI Search 100

AI Search Software Review SaaS AI 100

Neil Patel

JANUARY 22, 2023

As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. Also, paginated pages won’t serve you well if you don’t follow best practices for SEO pagination. What is Pagination SEO? Is SEO pagination on your technical SEO site audit checklist ? Is Pagination Good or Bad for SEO?

Technical Advisors 144

Technical Advisors Social Media User Experience Engineering 144

User Pilot

OCTOBER 15, 2023

In this article, we explore these differences, highlight the pros and cons of a multivariate test, and lay out a step-by-step process for running the test. In this article, we explore these differences, highlight the pros and cons of a multivariate test, and lay out a step-by-step process for running the test. Let’s begin!

SaaS 103

SaaS Technical Review Social Media Data 103