Investment Marketplace as a Service Payment Solutions Underperforming Technical Team 
Casey Accidental
OCTOBER 20, 2020
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.
Stax
FEBRUARY 19, 2024
Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some solutions, like Slack or Microsoft, are useful for any kind of business. What is Vertical SaaS?
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Intercom, Inc.
JANUARY 23, 2020
The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Poor marketing. A better strategy is to prioritize building your audience alongside developing the product. Invest in partnerships to grow your reach.
Stax
JANUARY 8, 2024
For SaaS companies, becoming a payment facilitator (or PayFac) offers a ton of advantages—including but not limited to—boosting retention and profitability while exercising greater control over the customer experience. However, several complex types of risks come along with this. Let’s get started.
Casey Accidental
OCTOBER 20, 2020
Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.
FastSpring
MARCH 27, 2023
Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It Cognota didn’t necessarily start as a software business.
Casey Accidental
OCTOBER 27, 2020
In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.
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