OpenView Labs

OCTOBER 6, 2020

Under normal circumstances, if you invested tons of time and money into building a product that also costs money to maintain, you probably wouldn’t give it away for free, right? But if giving it away for free or allowing people free access to it would help grow your business in the long run, then it makes sense to do that, right?

Strategy 70

Strategy SaaS Sales Hiring Acquisition 70

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. But do you get the feeling that there is just so much you could be doing it’s hard to know how it all fits together to achieve that illusive ‘Growth’? marketing activity (channels). What is a growth engine?

Engineering 100

Engineering Scale SaaS Acquisition 100

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. How did our best customers find us in the first place?

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

How SaaS Works

OCTOBER 7, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction to Lead Generation SaaS Engine Components The lead generation component of the SaaS engine is analogous to gasoline in an internal combustion engine.

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. You searched it on Google, found an article on a video software provider’s blog, and clicked on the headline. At the end of the post, you saw a freebie on a similar topic. Have trouble setting up and optimizing your SaaS conversion funnel?

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. How did our best customers find us in the first place?

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46

Incredo

DECEMBER 12, 2019

How many software review sites are you present at? Do you know what role your SaaS product reviews can play in your business success? The truth is – product reviews can help you in a number of ways and even be crucial in your sales process. Every customer matters as competition is high, especially in the SaaS industry.

Software Review 37

Software Review Systems Review Software Social Media 37

SmartKarrot

JULY 8, 2020

Building a successful SaaS business is a herculean task that comes with a unique set of challenges. The wide range of SaaS solutions available in the market makes it difficult to woo new customers. The good news is that you’ll find a plethora of SaaS analytics tools on the internet. Key Metrics for SaaS Businesses.

Metrics 10

Metrics SaaS Churn Customer Lifetime Value 10

Incredo

JANUARY 7, 2020

What does SaaS lead nurturing exactly mean to your SaaS company? We will tell how to combine strategic and psychological approach to be more successful converting your leads into paying users. . But most of the buyers need time to evaluate the products in the market before paying for one of them.

Strategy 162

Strategy SaaS Software Review Education 162

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. SaaS Sales Models.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

NOVEMBER 22, 2022

Let us say you have a SaaS (Software As A Service) product that allows companies to send email newsletters easily. It involves finding an underserved market and then expanding into that market. The market requirements for land & expansion to work. What is the land and expand strategy? .

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10

User Pilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. 13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Ahrefs uses video marketing to reach relevant audiences. Let’s dive in!

Branding 101

Branding Social Media Technical Review Software Review 101

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay.

Scale 207

Scale Scaling Sales Hiring Enterprise 207

Baremetrics

AUGUST 23, 2021

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. Start your free trial today.

Strategy 104

Strategy Scale Payment Features Software Review 104

User Pilot

JULY 20, 2023

TL;DR The best AI productivity tools can go through all the data you gather in minutes, automate menial tasks, and free up your team members’ time so they can focus on more human-critical work like content creation. CopyAI: generate social media posts, emails, blog titles, landing page copy etc. Synthesia: AI video generator.

Artificial Intelligence 96

Artificial Intelligence AI Search AI Software Review 96

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. But that type of growth can often be elusive. Image Source.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. Want to see more content like this?

Sales Recruiting 254

Sales Recruiting Sales Hiring Scale Sales 254

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Why should I build a partner program for my SaaS business?

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding.

SaaS Payments 82

SaaS Payments Marketing Payment Solutions SaaS 82

Incredo

OCTOBER 8, 2019

What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? We can talk about them later, now we focus on marketing. But you should offer something valuable so that visitors become a lead and then a customer: demo version of your software, free trial, downloadable resources.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Incredo

OCTOBER 8, 2019

What if I am starting out a business and don’t even have leads, not to mention SaaS customer acquisition strategy? We can talk about them later, now we focus on marketing. But you should offer something valuable so that visitors become a lead and then a customer: demo version of your software, free trial, downloadable resources.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

SaaStr

JULY 2, 2019

Join Kevin Egan, Slack’s VP of North American Sales and Dannie Herzberg, Slack’s Director of Sales as they walk you through Slack’s Freemium to Enterprise strategies. Kevin Egan, VP of North American Sales @ Slack. Dannie Herzberg, Head of Mid-Market Sales @ Slack. Join us at SaaStr Annual 2020.

Enterprise 146

Enterprise Scale Sales Hiring SMB 146

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Technical Review 223

Technical Review Technology Scale Marketing 223

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Want to improve your digital marketing? That is why you need to step up your email marketing game in 2021.

Software Review 52

Software Review Software Marketing Scale 52

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. But that type of growth can often be elusive. Image Source.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

yoursales

JANUARY 29, 2021

Sales Stack 2021. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. Sales technology for professional sales will be more important than ever. In 2020 almost every single Sales Professional was forced inside. W hat a year we will have.

Scale 104

Scale Payment Methods Payment Solutions Sales Recruiting 104

yoursales

DECEMBER 23, 2019

Sales Stack 2020. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Companies increasingly understand the tools available and how to buy them, and the barriers to entry are falling.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102

yoursales

DECEMBER 23, 2019

SALES STACK 2020. Sales Tools for Professional Sales. SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Companies increasingly understand the tools available and how to buy them, and the barriers to entry are falling.

Scale 102

Scale Payment Methods Payment Solutions Sales Recruiting 102

yoursales

DECEMBER 12, 2018

SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. Which sales tools best support your sales process?

Scale 99

Scale Payment Methods Payment Solutions Outsourcing Services 99

User Pilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. We cover how our one-click integrations work, how to set them up, and which apps Userpilot integrates with.

Payments 97

Payments Technical Review SaaS Payments Payment Solutions 97

yoursales

DECEMBER 12, 2018

SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. Which sales tools best support your sales process?

Scale 99

Scale Payment Methods Payment Solutions Sales Recruiting 99

User Pilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Gainsight’s 2022 report shows free trials involving PQLs had 2.8X

Benchmarks 98

Benchmarks B2B SaaS Payments Payment Methods 98

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

B2B 119

B2B Marketing SaaS Social Media 119