article thumbnail

Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

Upsell and retention is an art, science and craft. You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be.

Scale 246
article thumbnail

What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

Upsell and retention is an art, science and craft. You can’t hack it forever. You can smother customers with love alone in the early days, but as you scale, you need a seasoned customer success team and VP that has done this before. You’ll need more than 5–6 core engineers to go big. She can be your CTO forever.