essays customer-acquisition 
Casey Accidental
FEBRUARY 22, 2024
This essay was co-created with Dan Hockenmaier. In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand. Exploring each case Supply driving too much of demand (75-100%) As Casey and Gilad Horev discussed in a previous essay , there are different types of marketplace models.
Intercom, Inc.
JUNE 27, 2018
Perhaps you’re acquiring customers but they’re not sticking around. It’s a series of self-contained excerpts and essays from industry leaders who have grown businesses from $0 to many billions in revenue. Maybe you don’t understand what metrics you should be tracking? That’s what The Growth Handbook is all about.
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Casey Accidental
NOVEMBER 28, 2023
Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. As I have discussed in previous essays , product/market fit can be hard to interpret at the time. Customers don’t stop complaining.
Casey Accidental
FEBRUARY 26, 2024
In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. It means the team is developing a feedback loop with the customer and the market and a learning culture inside the team. Pretty nice win.
Casey Accidental
OCTOBER 27, 2020
This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. In that essay , we also talked about how a more common route for a SaaS business is to become a platform. That demand is the base of SaaS customers using the core SaaS product.
Andreessen Horowitz
SEPTEMBER 25, 2023
Ali: This is why we did the acquisition of Mosaic. They can do it; they’ve done it for large customers. Meanwhile, we’re having lots of customers who want to have specialized models that are cheaper, smaller, and that have really high accuracy and performance on that task. It’s hard and requires a lot of GPUs.
Baremetrics
MAY 7, 2019
For example: Company A was funded by some of the founders’ savings, a small line of credit from the local bank, and profits from customers. Company B was funded by a small grant, a loan from the founder’s parents, a seed round, Series A, Series B, and then profits from customers. How To Evaluate Funding Options. Buffer spent $3.3
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