article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.

article thumbnail

How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. YouTube is push button, get entertained, and even more than push button, find the specific video that I’m looking for. And interestingly, nothing really on Uber is new. It’s all there.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intercom’s Jonathon Colman on why content designers should do less

Intercom, Inc.

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.

article thumbnail

Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.

article thumbnail

Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

User Pilot

The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. Anita Nielsen. Anita Nielsen is a best-selling author and sales performance coach.

Scale 130
article thumbnail

28 Ways to Drive Innovation and Creativity in Business Development

Sales Hacker

They hired GTMP to reach out to prospects offering them a stipend to participate in a best practices study on development and utilization of Amazon-like marketplaces and related in-marketplace advertising. They call, thank them for their service, and offer to donate to their charity of choice, specific to veterans’ needs.