Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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What Founders Must Do Before Their First Sales Hire with Mia Murphy

Predictable Revenue

Collin sat down with Mia Murphy from Tontine.ai, to discuss her transformative journey through the sales landscape. The post What Founders Must Do Before Their First Sales Hire with Mia Murphy appeared first on Predictable Revenue.

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Drop-Off Rate: What Is It and How to Reduce It?

User Pilot

The drop-off rate is one of the key product metrics to track to improve the customer experience. This article explains: What drop-off rate is. Why it’s important to measure it. How to calculate it. How to reduce it. Let’s dive right in! TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it.

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First 60 Days in the C-suite: How to Set Yourself Up for Success

Totango

The elusive C-suite is a powerful and exciting place to be. It’s a difficult level to reach and perhaps even more difficult to remain at – especially in the role of a Chief Marketing Officer (CMO). According to research by SpencerStuart , CMOs have the highest turnover rate in the C-suite, remaining in the role for only 3.3 years on average. Counteracting this stigma and laying the foundation for a successful and long-lasting tenure as CMO starts with the first 60 days.

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Dear SaaStr: Is It Normal for a Founder CEO to End Up With Just 10% Equity?

SaaStr

Dear SaaStr: Is It Normal for a Founder CEO to End Up With Just 10% Equity? Yes. Roughly speaking, this is what generally will happen after 3 rounds of traditional venture capital. If the company sells 15–20% in each round, and 15–20% is reserved for employees, that typically will leave 15–25% for the founders in total. Q4 2023 Median primary round dilution: ⚪️ Seed: 19.9% ?

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Nobody Knows : Steel & Blockchains

Tom Tunguz

Asking “What problems do blockchains solve?” is like asking “What problems does steel solve over, say, wood?” Blockchain networks are a new construction material for building a better internet. This section in Read Write Own , Chris Dixon’s book, has been bouncing in my brain for the last few weeks. Very few people know whether today’s apps are built with, just as they don’t consider the construction materials of their office building.

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Finding the Best Automated Billing Software for Small Businesses

Subscription Flow

If you are on the lookout for automated billing software for small businesses, this is the blog for you to read. In today’s world, having automated billing software is of immense importance because most SaaS companies are growing at an impossibly fast rate due to the various technological booms that are taking place around the world. This makes having such software a key way for you to continue to harness your growth with an eye on the future.

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How to ensure a successful user onboarding implementation with Appcues

Inturact

You're already familiar with Appcues — a tool that promises to streamline and enrich the user experience. However, selecting this tool is merely the first step in a larger, more crucial strategy. This blog is dedicated to unraveling the layers of effective Appcues implementation, ensuring that your investment translates into tangible results for your product.

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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Resources

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them.

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YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Buffer Resources

My company, Galan Leather Co. , sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Advice That Stings is The Advice You Want to Hear

SaaStr

The advice that stings is the advice you need to hear. Many folks are saying everyone from our kids to our SVPs and CEOs can’t take criticism anymore. It does seem to be more true, in my experience. VCs are reluctant to be critical of founders, even as they run out of money. VPs of Sales are reluctant to push reps missing quota, again and again. Customer success reps are defended, even if their top customers churn without there even having been a conversation.

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The First $100m ARR AI Security Company

Tom Tunguz

Palo Alto Networks, the largest security software company in the world, worth roughly $82b, announced earnings this week. There are three interesting themes : AI is a big business for them already. Internally, the efficiency gains are impressive. They’ve embarked on a platform strategy 5 years ago & there are some positives but also some significant challenges.

AI 205
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Clouded Judgement 2.23.24 - Rule of X

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rule of X Meritech and Bessemer both recently did an analysis that looked at the Rule of 40 and asked the question “what if growth / profitability shouldn’t be treated equally in the Rule of 40?” The Rule of 40 looks at the sum of a companies growth rate and FCF margin (or some other profitability metric like EBIT margin) and says that the sum s

Cloud 152
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Pioneering Prosperity: The Advantages in Digital Disbursement Strategies

USIO

In the fast-paced world of digital transactions, businesses are constantly seeking innovative solutions to enhance efficiency and control over their financial operations. One such trailblazer in the realm of digital disbursement is Usio Akimbo Card , offering a revolutionary approach that goes beyond the ordinary. Let’s delve into the uncharted advantages that come with embracing Akimbo Card digital disbursement strategies.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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SaaStr on Lenny’s Podcast: How To Build a World-Class Sales Organization

SaaStr

Lenny’s substack on product has over 600,000 subscribers (!) and Lenny asked us to join his podcast to talk about building a sales team — from the perspective of a product-first founder or exec. It was a pretty strong conversation and we took a lot of our learnings over the years and focused on how to learn to do sales right if you come from a product-first background: It’s good.

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Top 12 information security recommendations for software companies with Embedded Payments

Payrix

Information security is absolutely paramount in today’s digital world, particularly in the payments industry. Jack Tsigankov, Director of IT and Information Security at Payrix and 17-year industry veteran, recently shared some of his wisdom on the subject as a guest on the PayFAQ Embedded Payments podcast. Here are a few highlights you don’t want to miss.

Payments 130
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The Dynamic Nature of Your ICP

Predictable Revenue

An ICP comprehensively describes your perfect customer, the ideal fit for your offerings, and future long-term partnerships. The post The Dynamic Nature of Your ICP appeared first on Predictable Revenue.

Revenue 130
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FastSpring at Game Developers Conference 2024!

FastSpring

Ready to join the game industry’s premier professional event? If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! We’d love to talk with you in person! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Doubling Down: Harpinder Singh, Partner at Innovation Endeavors

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Hilarie Koplow-McAdams, Venture Partner at NEA. Check that out here. This week we’re focusing on Harpinder Singh, Partner @ Innovation Endeavors! #1. What’s your most recent disclosed investment?

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How to build a successful embedded payments strategy | Ep 33

Payrix

We’ve seen it far too often. Software companies embark on their embedded payments journey only to discover they’ve underestimated the complexity that’s involved and struggle to launch. If you’re thinking about Embedded Payments for your platform, make time to listen to this episode of the PayFAQ Embedded Payments podcast. Our new host Ian Hillis is kicking off a multi-part series, exploring all the important details you should be thinking about before you get to far down the road.

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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

Casey Accidental

This essay was co-created with Dan Hockenmaier. In marketplace businesses, the network is the product. If you’re not growing both supply and demand, the product generally isn’t getting better over time. And your network effects which compound organic growth are not getting better, and probably getting worse. Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics.

Payments 116
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fsBuilds: Automate B2B Quotes & Payments by Integrating Salesforce and FastSpring (Video)

FastSpring

About this series: fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

Payments 124
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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Yes, It Can Take More Than a Year to Close a Big Customer

SaaStr

Dear SaaStr: Did it ever take you a year to close a sale? Absolutely. This is pretty common in the enterprise. It took me about 18 months to close Google, for example. And that was just for the initial group of users: Need identification and discussions with project manager over several months About 6 on-site meetings to review need identification and discussion with a broader group RFP Prototype of workflow Ensure integrations could be connected to custom apps Wait for new feature to ship A

Scale 232
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What is the SaaS Magic Number and How Do You Calculate It?

Stax

“A man who stops advertising to save money is like a man who stops a clock to save time,” – Henry Ford In 1913, Henry Ford brought the assembly line to the automobile industry, because he knew that prioritizing efficiency in his plants would make him more profitable. And it worked; the Model-T was the most-produced car in the world until 1975.

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How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown

The Moz Blog

Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence.

Business 106
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How to Build a Winning Customer Communication Strategy: 10 Best Practices

User Pilot

Customer communication skills are a cornerstone of any business. This guide will go over 10 best practices that will help you improve product engagement , nurture customer relationships, and increase retention rates! TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS?

SaaStr

Dear SaaStr: When Is It Too Soon to Target Enterprise Customers in SaaS? It too soon to target enterprise clients when you can’t support their needs 90 days after you close them. It’s sort of OK in the enterprise to promise features and functionality that are sort of there … so long as you deliver them fairly promptly after the deal closes. In fact, it happens all the time.

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Stax Payments Appoints Mark Sundt as Chief Technology Officer

Stax

Stax Payments , a leading payment technology provider, has appointed Mark Sundt as Chief Technology Officer. As CTO, Sundt will accelerate the delivery of new products, features, and functionality that unlock and drive increased value for Stax customers and partners. Sundt brings more than 30 years of expertise as a technology leader to his new role, with a deep background in payments and transforming businesses with groundbreaking technology solutions.

CTO 88
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Global Payment Methods for SMEs in 2024: An All-Inclusive Guide

Subscription Flow

In today’s international business scene, it is vital for us all to investigate why small/medium-size businesses (SMEs) supplying to enterprises require strong global payment methods for handling payments from their multinational clientele worldwide. One reason behind this is that as SMEs have grown outside of their native regions, the internet has given them the chance to reach a worldwide clientele.