Clouded Judgement

MARCH 29, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q4 Earnings Summary This week wrapped up Q4 earning season. I’ll post a more fulsome recap later, but will give a short summary here. The TLDR for Q4 earnings is that “things aren’t getting worse, but not quite getting better yet.” The below chart shows the percentage of companies beating / missing consensus estimates (with the line chart

Cloud 278

Cloud Forecasting Subscription Payment Features 278

SaaStr

MARCH 29, 2024

So the other day a CEO reached out to me about advice on an acquisition. They wanted to do three things: Enter a space they had no product or customers in today; and Add on at least $10m of extra revenue for the year; and Not add too much to their burn rate. So this CEO really wanted to buy a startup at around $10m ARR, that actually wasn’t remotely close to #1 in the space, and wasn’t growing anymore.

Pricing 261

Pricing Scale Startup Acquisition 261

User Pilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention.

Scale 101

Scale Sales Funnel Onboarding Retention 101

SaaStr

MARCH 29, 2024

Dear SaaStr: When Do You Know It’s Time to Pivot? I think in SaaS, it’s when you have a handful of customers, and they are happy, and it’s been 9+ months … and you are growing, but slowly. If you have no customers, it’s not really a pivot or tilt, it’s a restart. But in SaaS what can happen sometimes is you are close to a product the market really wants, close, but not quite there.

B2B 193

B2B Startup Product Marketing SaaS 193

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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The Moz Blog

MARCH 29, 2024

In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.

Engagement 103

Engagement 103

Zuora

MARCH 29, 2024

3 Creative Acquisition Strategies for Print-to-Digital Publishers “The most effective retention strategy is a really good acquisition strategy. If we want to improve retention, we have to be better at acquisition. It doesn’t just mean pumping up the numbers, it means looking at the customer lifetime value.” – Denise Warren, Former President of Digital […] The post Acquisition Strategies for Modern Media: Transitioning from Print to Digital appeared first on Zuora.

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Acquisition Strategy Customer Lifetime Value Retention 59

BetterCloud

MARCH 29, 2024

BetterCloud named a leader in 30+ G2 Grid Reports We are so excited to share that BetterCloud has been named a Leader in the Spring 2024 G2 Grid Report® for SaaS Operations Management , the Enterprise Relationship Index for User Provisioning and Governance Tools , and 30 additional categories ! This achievement is especially meaningful as G2 Grid Reports® are based on genuine user ratings and reviews, reflecting the experiences of those who rely on our platform day in and day out.

Software Review 52

Software Review Technical Review Government Operational efficiency. 52

Zuora

MARCH 29, 2024

The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of insights directly from your audience. As we navigate through this post-cookie world, understanding and utilizing first-party data has never been more crucial.

Data 52

Data 52

SaaS Metrics

MARCH 29, 2024

The high suicide rates across the world are a worrying matter indeed. Nations are grappling with the challenge of reducing these numbers significantly, but it remains clear that more action, various innovative efforts, and multiple levels of involvement are necessary. Today’s blog post will explore the many dimensions of tackling such grave. Read more The post Countering High Suicide Rates Nationally first appeared on SaaS Metrics.

Innovation 52

Innovation Metrics SaaS Education 52

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Payments

User Pilot

MARCH 29, 2024

By analyzing user behavior patterns and uncovering valuable insights, behavior analytics tools enable businesses to design strategies that drive retention and business growth. Discover the cutting-edge of behavioral analytics tools! In this article, we’ve compiled 15 of the best behavior analytics tools for tracking user activity! TL;DR Behavioral analytics involves collecting, analyzing, interpreting, and predicting user behavior.

Social Media 95

Social Media AI Retention Pricing 95

User Pilot

MARCH 29, 2024

Looking for practical customer journey analytics examples to inspire your own strategy? You are in the right place! This guide discusses how customer journey analytics can help you understand customer interactions with your business. It will also dive into examples that can help you improve your customer journey based on insights into your customer behavior.

Customer Lifetime Value 87

Customer Lifetime Value Software Review User Experience Trends 87

User Pilot

MARCH 29, 2024

Is Chameleon or WalkMe the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs? With so many alternatives on review sites, it’s a bit tricky to really choose one. You need to consider your priorities and what functionality you’ll need from the tool to get the job done. Then there’s also the price that needs to match your budget.

Software Review 52

Software Review Onboarding Technical Review User Experience 52

User Pilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. Let’s dive in! TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers.

Branding 97

Branding Social Media Technical Review Software Review 97

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Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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