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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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FastSpring Support and Subscription Management Continue to Impress SocialBee

FastSpring

However, as SocialBee utilizes many different ways to package and monetize their software as a service subscriptions, they began discovering new ways to test the FastSpring platform’s capabilities. Ovi appreciates how some of the newer executives at FastSpring have really made it clear how dedicated FastSpring is to their customers’ success.

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Oracle’s Catherine Blackmore on the evolution of customer success

Intercom, Inc.

And that, according to Catherine Blackmore , was the dawn of customer success. Over the years, Catherine realized businesses need to meet customers at their level. In this episode, we sat down with Catherine to talk about the purpose of customer success and how to evolve the role to meet customers’ needs every step of the way.

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ChurnZero’s 10 Customer Success Leaders to Watch in 2022

ChurnZero

As the demand for Customer Success surges within SaaS, so too does the need for effective leaders to spearhead this expanding function and steer its strategy and success. Over the course of the pandemic, Customer Success has cemented itself as a central business driver of growth and profit. Follow Adi on LinkedIn.

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3 Key Automations to Accelerate Your SaaS Company’s Growth

SaaStr

Managing the Quote-to-Cash process can be complex, since it covers the entire sales cycle, software licensing fulfillment, and revenue recognition, and it’s typically spread across many applications. Through every sales cycle, there’s a need to share information from sales, accounting, customer success, and other teams.

Scale 279
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CEOs and CXOs of FullStory, Sendbird, mmhmm, Miro, ChurnZero, Canva, HackerOne Join SaaStr Annual 2021!!

SaaStr

Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Matteo De Renzi, Global Marketplace MD @ GT Gettaxi (Gett). Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Jeffrey Yoshimura, CMO and Customer Experience Officer @ Snyk.