article thumbnail

The Ultimate SaaS Pricing Resources Guide

OpenView Labs

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. SaaS Pricing and COVID-19. SaaS Pricing Basics.

Pricing 135
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10+ Ways A Venture Financing Can Implode Post-Term Sheet

SaaStr

In a tougher public market for SaaS commpanies, VCs are pulling term sheets again, and deals are also falling apart again after soft commitments. At least, just that one month during the funding process. Nondisclosure of loans and repayments of founder “debts” from proceeds, and/or other unusual payments to founders or other execs.

Finance 271
article thumbnail

The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

article thumbnail

Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But first, we need to set some context (albeit from the perspective of B2B SaaS).

article thumbnail

The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must. Acquiring customers is just the first step for subscription and SaaS companies.

B2C 52
article thumbnail

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

In this presentation, Pluralsight co-founder and CEO Aaron Skonnard will discuss how Pluralsight successfully transformed its business to serve both individual and enterprise customers independently and will share his lessons for SaaS companies looking to tap into individual customers to sell into enterprises and vice versa.

B2B 132