Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?
SaaStr
MARCH 1, 2024
Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growth hacking, outbound, cold calling, who knows). Marketing is also an art and science.
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