The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long
SaaStr
JULY 26, 2022
Customers don’t expect as much in terms of security, compliance, etc. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn. The type of churn you almost can’t do anything about. And then 3% a month churn cuts your growth in half.
Let's personalize your content