SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Scale 265

Scale Sales Hiring Sales Marketing 265

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. Without it, you don’t have a business.

Scale 237

Scale Sales Hiring Scaling Outsourced Development 237

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Keep optimizing your current GTM.

Scale 188

Scale Strategy Marketing Sales 188

User Pilot

FEBRUARY 26, 2024

How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. What is marketing funnel analysis?

Marketing 92

Marketing Sales Funnel Forecasting Customer Lifetime Value 92

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies.

Strategy 82

Strategy Marketing SaaS Customer Lifetime Value 82

SaaStr

MARCH 15, 2024

Let’s talk about Vimeo and what it’s really like to make a large public SaaS company profitable in a short amount of time. Vimeo is turning 20, which not many internet brands have achieved. Free video hosting isn’t the best option, even though Adam loves YouTube. What’s It Like Running a Company Like Vimeo Today?

AI Search 229

AI Search SaaS Advertising Sales Hiring 229

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. Only a handful of metrics really matter.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52