SaaStr

APRIL 4, 2022

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. Pillars of Revenue Marketing . Evolving to Revenue Marketing . Organizing your teams for revenue marketing.

Scale 244

Scale Revenue Scaling Marketing 244

SaaStr

MARCH 19, 2021

What his KPIs were. No lead commit, or revenue commit. But when they do — it’s always in the first 90 days, or sooner. A head of sales that doesn’t recruit at least one strong rep in the first 90 days. But the top VPs of Sales know you have to get it going soon. I was a bit skeptical. ” Oh.

Sales Recruiting 324

Sales Recruiting Sales Hiring SMB Engineering 324

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. We did realize that from the first half of this year to the second half of this year, we saw an increase by 47% and 16% in our top two verticals related to the NPS score.”

Revenue 89

Revenue Sales Customer Success Technical Review 89

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. For example, a startup might not need a sales manager or a fully-fledged sales team in its early days, but a UX designer is an absolute necessity. Average salary: $191,286/yr.

Sales Hiring 94

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 94

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

Totango

APRIL 6, 2023

With budgets being cut, staff being laid off, and sales cycles getting longer, many businesses are feeling the pressure, especially in the tech sector. Our latest platform enhancements and solutions help you scale without needing to add headcount, and make CS a company-wide initiative that drives predictable revenue growth.

Innovation 85

Innovation Scale Revenue Technical Review 85

SaaStr

JANUARY 24, 2022

Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Image from here: [link]. I’ll give you a couple of examples. Last year, I met with the founder of a start-up I really, really liked.

Finance 323

Finance Outsourcing Services Systems Review Technical Review 323

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? TL;DR Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue. The growth metrics you should be tracking. Book a demo with us today !

Acquisition 93

Acquisition Retention Churn Metrics 93

Totango

AUGUST 25, 2022

Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue. It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals.

Engagement 96

Engagement Strategy SaaS Scale 96

SaaStr

JUNE 24, 2022

Your best sales reps can close so much more than your average rep. Move the bottom 10% out and give the best leads to your top performer, and watch sales go up 20%. The best VPs of Sales design comp plans so the team never wants to leave. You should be striving for zero voluntary attrition on your sales team.

Sales Recruiting 217

Sales Recruiting Sales Hiring Scale Customer Success 217

SaaStr

JANUARY 20, 2023

With the collaboration of ideas and goals between marketing and the product team, startups can drive more growth, get better feedback, and achieve revenue goals using in-hand promotion tools. Marketing is an art, and product management is a science. Customer feedback can also come in the form of research and surveys.

Technical Review 228

Technical Review Marketing Social Media Sales 228

User Pilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. Here we will discuss how you can define product launch success and how to track, monitor, and improve it.

Metrics 88

Metrics Scale Software Review Retention 88

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. In this article we’ll be going over a list of essential product marketing KPIs to track at each stage of the User Journey. What is Product Marketing?

Product Marketing 95

Product Marketing Metrics Customer Lifetime Value Marketing 95

Totango

AUGUST 9, 2022

This yields superior customer satisfaction, translating into higher revenue for your business. This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. What Is B2B Customer Segmentation? Customer needs and wants.

B2B 99

B2B Social Media Market Research Customer Success 99

ChurnZero

JANUARY 25, 2024

As companies find more ways to support their customers and build recurring revenue, “traditional” CS skillsets are no longer enough. Skillset 1: Sales acumen In 2024, driving revenue is a primary responsibility of CS. As the awareness of CS’s impact grows, so does its ownership of revenue.

Customer Success 52

Customer Success Sales Recruiting Sales Hiring Scale 52

User Pilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Data 90

Data SaaS Sales Funnel Acquisition 90

User Pilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. Sales Manager: Leads a dedicated sales team, sets sales targets, and implements strategies to achieve revenue goals by converting leads into customers.

Marketing 74

Marketing Customer Lifetime Value SaaS Advertising 74

Totango

SEPTEMBER 1, 2022

Then we’ll look at how digital technology has made the traditional QBR outdated and how AI is helping software providers increase the efficiency of SaaS QBRs. Then we’ll look at how digital technology has made the traditional QBR outdated and how AI is helping software providers increase the efficiency of SaaS QBRs.

Technical Review 97

Technical Review Artificial Intelligence SaaS Software Review 97

Totango

DECEMBER 14, 2021

Using technology can enable you to increase the effectiveness of holiday appreciation messages. Use KPIs for product usage and customer satisfaction to monitor disengaged customers and trigger automated appreciation messages. You can use a number of methods to promote customer loyalty during the holiday season. Free services.

Market Research 82

Market Research Technology Strategy Branding 82

Baremetrics

JULY 20, 2021

With the number of SaaS companies increasing, it is crucial for you to follow certain growth strategies to outdo your competitors. By following this process and using a tool like Baremetrics , you’ll generate more revenue and outdo your competitors in the process. Identify your marketing goals and KPIs 3. Table of Contents.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Totango

AUGUST 18, 2022

This increases customer satisfaction, reduces the risk of refund requests and increases the likelihood of customers renewing their subscriptions rather than churning. It also promotes higher product usage, increases the likelihood of upselling purchases and encourages customers to become enthusiastic brand advocates.

Onboarding 92

Onboarding Technical Review Software Review Scale 92

Totango

JULY 6, 2021

Loyal customers are likely to buy from you again and refer you to others, increasing your revenue. In this blog, we’ll cover what customer loyalty is, why measuring it is important and what KPIs you can use to track it. What Is Customer Loyalty? Customer loyalty is your clients’ commitment to your brand.

Customer Lifetime Value 110

Customer Lifetime Value Scale Branding Trends 110

SaaStr

SEPTEMBER 2, 2022

While, in some cases, the most relevant metrics are customer or revenue based, in other cases, they could be indicators related to users or community-based traction. While, in some cases, the most relevant metrics are customer or revenue based, in other cases, they could be indicators related to users or community-based traction. “At

Scale 193

Scale Retention Metrics Product Marketing 193

Totango

MAY 17, 2021

Systematically tracking these KPIs positions you to proactively manage and improve engagement. When you spot this, you can take steps to intervene and increase the likelihood of renewal. Tracking product engagement can also create sales opportunities. Detecting this gives your sales team an opening to reach out.

Engagement 62

Engagement Management Churn Metrics 62

OPEXEngine

MAY 10, 2022

They maintained spending on Sales and Marketing, and investing in R&D. As a result, they increased the value of their companies as shown by their Enterprise Value and Market Cap multiples through this period. A ratio of 1 or greater indicates strong sales and marketing efficiency and a capital-efficient growth model.

Technical Review 59

Technical Review Systems Review Benchmarks Investment 59

Totango

NOVEMBER 10, 2021

Each company is unique and has different goals and KPIs in place that affect CS compensation structures. It is great to reward your employees for driving growth, however, putting too much focus on revenue generation could drive your CS team to be focused more on sales than success, which can be off-putting to your customers.

Compensation 84

Compensation Customer Success Revenue Churn 84

ChurnZero

MAY 3, 2022

A consulting firm that specializes in helping tech and services organizations optimize their CS effectiveness, CSM Practice offers an encyclopedic CS YouTube channel covering everything from the basics of CS to deep dives into KPIs. 1: SuccessHACKER. Start with: CSM Mastermind: Sharing Customer Feedback Effectively. 2: CSM Practice.

Customer Success 98

Customer Success Scale Sales Hiring Leadership 98

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

SEPTEMBER 11, 2023

Assess your performance, determine whether KPIs and other goals were met, identify what went wrong or didn’t, and gather valuable information for future launches. Set goals and KPIs for your product launches To enjoy a successful product launch plan, you must have a clear goal for your launch. It is also clear and measurable.

Scale 99

Scale Social Media Market Research Onboarding 99

OPEXEngine

AUGUST 23, 2022

KPIs to drive alignment between R&D spend and corporate business goals. . R&D Spend as a % of Revenue Benchmarks. One of the eternal questions asked by CFOs is “what’s the optimal R&D spend as a % of revenue?” Top R&D KPIs Every SaaS Company Should Track & Benchmark. Financial KPIs.

Outsourcing Services 59

Outsourcing Services Technical Review CTO Coach Software Review 59

Totango

AUGUST 16, 2022

In general, any software that helps increase subscription renewals and decrease churn may serve as a customer retention tool. Systematically providing successful outcomes during these key interactions increases customer satisfaction, promoting subscription renewals while decreasing churn. Onboarding.

Payment Solutions 98

Payment Solutions Payment Methods Retention Software Review 98

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. So if you find your sales dwindling, you now know the reason why. Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time!

Consulting 111

Consulting Sales Hiring Technical Review Advertising 111

Totango

NOVEMBER 10, 2021

Each company is unique and has different goals and KPIs in place that affect CSM compensation structures. It is great to reward your employees for driving growth, however, putting too much focus on revenue generation could drive your customer success team to be focused more on sales than success, which can be off-putting to your customers.

Compensation 74

Compensation Customer Success Revenue Churn 74

User Pilot

JANUARY 19, 2023

Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue. Even though they are harder to measure and are from a smaller sample size, they help you understand customer perception of your product and how effective your sales and marketing strategies are.

Metrics 94

Metrics Customer Lifetime Value Retention Onboarding 94

Totango

JULY 5, 2022

As a customer success leader, it’s important to ensure resources are focused on delivering value and creating exceptional customer experiences, while also keenly identifying any potential opportunities for revenue and expansion. Increase in support tickets. So, how do you do this? Low Net Promoter Score (NPS). Low usage rates.

Customer Success 97

Customer Success Scale Headcount Churn 97

Totango

FEBRUARY 5, 2021

For CFOs: Emphasize financial KPIs and trends. For VP Sales: Emphasize case studies, references, and expansion revenue data. Increasing Organic Growth: Emphasize retention rate, expansion rate, and customer health. Increasing Organic Growth: Emphasize retention rate, expansion rate, and customer health.

Customer Success 72

Customer Success Business Forecasting Onboarding 72