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Your (Belated) SaaS New Year’s Resolution: Add a Layer

SaaStr

For sure this is true in SaaS. And yet … What tends to happen for most SaaS businesses even as early as $2m ARR or so, is that they get a core engine that’s working. SaaS Compounds (more on that here ). SaaS Compounds (more on that here ). Double Down on What Works. But here’s the thing.

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10 Rules to Being a VP of Sales in a Startup

SaaStr

Hiring folks from Oracle and SAP who do million dollar deals selling 100% into their installed base probably aren’t going to be a fit for you. Make your pricing plan simple. Make your pitch/presentation/messaging simple. Understand where your strengths are and sell to your strengths. It is your baby.

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Veeva: The Biggest Vertical SaaS Success Story of All Time (Video + Transcript)

SaaStr

From how the seed of an idea got planted to 1,700 employees 10 years later, there are many lessons to be learned. While it can be frightening to think differently, doing so has helped him make Veeva the biggest vertical SaaS success story of all time. If you don’t have tickets, lock in Early Bird pricing today and bring your team!

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Is it magic, or ChurnZero? SalesIntel reveals the secrets of its expansion success.

ChurnZero

Have you ever wondered how certain companies know exactly the right moments to reach out with an offer? Like a magician flexing their psychic power, pinpointing the most ideal time to present your customer with an expansion opportunity can’t be left to intuition. How did Chelsea and her team achieve these phenomenal results?

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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

Audience Member 1: What’s been your biggest lesson from SaaStr the last two days? So it’s interesting that they knew what they were doing and then, I hadn’t really thought about how Hubspot went… We didn’t get to all of it, but HubSpot has five or six products. What do people want to talk about?

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SaaS Operating Plans, What Changed?

OPEXEngine

Most companies hunkered down, shifted to fully remote sales and marketing, transferred unnecessary travel budgets into other buckets, and conservatively managed expenses. Most companies hunkered down, shifted to fully remote sales and marketing, transferred unnecessary travel budgets into other buckets, and conservatively managed expenses.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. And what am I missing from your journey. Want to see more content like this? FULL TRANSCRIPT BELOW.