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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

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Analytics vs Metrics: What’s the Difference and How to Analyze Metrics?

User Pilot

Analytics vs metricshow do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. TL;DR Metrics measure and evaluate the performance of your product or company. What are metrics in SaaS?

Metrics 96
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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! From those nine interviews, I received four offers.

Scale 254
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How to Analyse the Customer Journey Using Behavioral Analytics and Improve Accordingly

User Pilot

This article features all the nooks and crannies that will help you learn how to analyse the customer journey using behavioral analytics. It delves into the process of collecting customer behavioral data for SaaS and explores real-life examples of how to act on all the data. Let’s dive in.

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Alternative Marketing Strategies for SaaS Businesses

Baremetrics

It’s the sales rep from that new gym you’ve been checking out. This platform is free to use, but how will my private data be handled? Unfortunately, this also means that our guard is up even when it comes to being sold a product or service that can actually help us. This brings us to a need for control.

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How to Create a SaaS Marketing Plan in 7 Steps

Baremetrics

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. From ranking for over 34,000 keywords to running its own knowledge base (i.e., HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Table of Contents. Define your ideal buyer persona 2.

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Financial Model Template: The Benefits Of Using One

Baremetrics

By using a well-developed one, you can develop multiple scenarios, including best and worst-case projections, so your financial plan will allow for whatever the financial year brings. In The SaaS Financial Model You’ll Actually Use , you learn about the many features of our model. Create Meaningful Financial Scenarios 2.