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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Many folks just bypass the partner channel and how important it is, and as a founder, even if you have a partner program set up, it may take an extra cycle to realize that all companies have favorite partners. How Do You Decide Who to Partner with? The sales reps were friends, and accounts were shared.

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The 7 Best Sales Blogs (+3 Newsletters) You’ll Actually Read Every Week

Sales Hacker

There’s more sales content than ever before – how do you sort through the noise? Since we deal with sales content on the daily, we thought we’d save you some time. Here are the seven best sales blogs (and five bonus sales newsletters!) Sales Hacker. Sales enablement. How to combat objections.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Stuck trying to engage a prospect?

Scale 93
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The Twists & Turns Along the Way to Building a Unicorn with SalesLoft

SaaStr

From completely pivoting the product early on, to becoming an essential software tool for inside sales reps — here’s a look into how SalesLoft landed some of the Cloud giants like Shopify, Google, and Slack as its customers, and what it takes to build a Unicorn company in today’s changing market.

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10 Sales Tools for Boosting Results, Efficiency, and More

Neil Patel

For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. If so, HubSpot fits the bill. If so, HubSpot fits the bill.

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How to Use Continuous Learning to Create Unstoppable Sales Teams

Sales Hacker

It’s not the first time you’ll hear this, and it’s not the last: training new sales reps is crucial. Ongoing training and continuous development are crucial to a rep’s and an organization’s success. I’m the Director of Enablement at WorkRamp, with more than 12 years of experience in enablement, training, and sales operations.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? A buyer persona is one of the best tools your sales reps can use to close a deal. Show their prospects that they understand who they are and what they need. “This is Terry the Tech Exec.

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