Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
Many folks just bypass the partner channel and how important it is, and as a founder, even if you have a partner program set up, it may take an extra cycle to realize that all companies have favorite partners. How Do You Decide Who to Partner with? The sales reps were friends, and accounts were shared.
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