SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. vs. $1.80, which is a big difference. How to use community as a driver of product-led growth. The data above shows it’s a customer acquisition cost on average of $1.05

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

NOVEMBER 30, 2023

With over a decade of data from qualitative learnings and insights amassed through a network of leaders, ICONIQ deep dives into what it takes to succeed at GTM throughout the four stages of growth. While it’s not the focus of this article, it’s a frame of reference for performance across the different stages.

Scale 224

Scale Sales Hiring Scaling Outsourced Development 224

SaaStr

JANUARY 12, 2024

Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive. Yet, we don’t know what the new world is, but it won’t be the same. Is it the end of an era for customer success in SaaS? The world has changed.

Sales Hiring 239

Sales Hiring Customer Success Scale AI 239

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. So, what’s driving these purchasing trends? They review the changing market, buyer trends, and tips for the road ahead. Why is this? Well, they’re sticky.”

VP of Engineering 231

VP of Engineering Trends Cybersecurity Sales Hiring 231

SaaStr

AUGUST 20, 2021

What are the differences between these 2 seemingly similar SaaS startups selling to SMBs? Renewals and 130%+ NRR are very cost-effective drivers of cash flow. Each of these two startups measures CLTV value differently. Still it raises a question — what is a “correct” CAC these days?

Scale 279

Scale Churn Metrics Startup 279

SaaStr

AUGUST 29, 2022

Founder Confidential with HubSpot’s Founders and SaaStr’s CEO : Tune into Founder Confidential with SaaStr CEO Jason Lemkin and HubSpot Founders Dharmesh Shah and Brian Halligan to hear their key learnings and considerations of what it takes to be a Founder in today’s SaaS landscape.

Scale 236

Scale Sales Hiring Marketplace as a Service B2B 236

SaaStr

JUNE 13, 2021

In the annals of Blog Posts About Things I Don’t Care About, Convertible Debt versus Equity is high on the Top 10 List. He canceled the stock option plan and outstanding grants to change the effective price. And he attempted to amend the existing notes and play favorites vs. those who didn’t sign up for the amendments.

Systems Review 263

Systems Review Government Investment Pricing 263

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. PST, to unveil the data behind effective scaling. PST, to unveil the data behind effective scaling. What are companies doing today to scale efficiently?

Outsourcing Services 164

Outsourcing Services Scaling Venture Capital Forecasting 164

User Pilot

JULY 9, 2023

If you’re after the answer to this question, you’re in the right place, because that’s exactly what the article explores. Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets. What is product usability? Ready to dive in?

User Experience 94

User Experience Sales Recruiting Scale Interviewing 94

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. Once you find what works best for your organization, you’ll be able to scale your profits efficiently and stay ahead of the competition with easy-to-implement bottom-line numbers.

Revenue 215

Revenue Scale Engineering Marketing 215

Scytale

FEBRUARY 18, 2024

As the demand for efficient compliance management grows, companies such as Drata and Vanta have emerged as leaders in the field, offering innovative platforms designed to simplify and enhance the compliance journey. But how do Drata and Vanta compare to one another, and are either of them the right fit for your company? Let’s find out.

compliance 52

compliance Scale Systems Review Technical Review 52

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Its different stages. Next, use the research insights to map out the customer journey for each persona, focusing on their actions at different touchpoints , challenges, and conversion events. How do you create a robust product funnel for your SaaS?

Social Media 90

Social Media Sales Funnel Acquisition Retention 90

User Pilot

SEPTEMBER 4, 2023

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. It differs from demographic segmentation, which focuses on who the customer is, and behavioral segmentation , which focuses on what the customer does. What is psychographic segmentation?

Product Marketing 89

Product Marketing Strategy Marketing Market Research 89

User Pilot

MAY 18, 2023

What's the difference between UX vs CX? Read on to find four key differences between UX and CX and how to improve both. Read on to find four key differences between UX and CX and how to improve both. UX and CX differ in target audiences, goals, tests, and metrics. What is user experience?

User Experience 90

User Experience Underperforming Technical Team Customer Lifetime Value Retention 90

Stax

JANUARY 24, 2024

We’re going to dive further into recent announcements about QuickBooks Desktop and what this means for users, and what businesses should consider as their next move. Note that this differs from the service discontinuation of the 2021 versions of QuickBooks desktop. Do I need to transition to a new system altogether?

Payment Solutions 88

Payment Solutions Payment Features Payment Services Payment Methods 88

SaaStr

SEPTEMBER 29, 2023

What Caused This Crowded Software Market? There are a lot of smart people from other industries coming into tech, so talent looks different. What to do instead? What else exists chronologically in their day? What was so helpful about being multi-product? That’s unbelievable!

Scale 222

Scale Scaling Startup Sales Hiring 222

User Pilot

DECEMBER 22, 2023

That’s what our guide to microcopy in UX design covers, so if you’re after the answer, you’re in the right place! TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. What is microcopy UX? Let’s get right to it! Get the demo to see how!

AI 101

AI Scale User Experience Onboarding 101

User Pilot

FEBRUARY 4, 2023

Strategic initiatives, objectives, goals, and key results are all important in a company’s strategic plan but have specific differences. What are strategic initiatives? A strategic initiative is what can help your company achieve its long-term vision. Why should you make a strategic initiative?

Development 95

Development Scale Retention Onboarding 95

User Pilot

OCTOBER 29, 2023

What’s the willingness to pay? Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices.

SaaS 100

SaaS Interviewing Pricing Market Research 100

Intercom, Inc.

DECEMBER 10, 2019

Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. But knowing how these steps work is not the same as making it happen, and we think we know why.

Retention 281

Retention Metrics Scale Startup 281

Subscription Flow

JANUARY 2, 2024

The SaaS industry has been growing at a phenomenal rate for quite some time now, prompting many businesses to now think of ways in which they need to invest in efficient ways of running their business in the SaaS world. What are the most pertinent challenges facing SaaS payment processing?

Payment Services 52

Payment Services Merchant Services SaaS Payments Payments 52

User Pilot

JULY 9, 2023

TL;DR Usability focuses on the ease of use, efficiency, and effectiveness of a product, while user experience encompasses the overall satisfaction, joy, and value that users derive from their interactions with a brand. Let’s get right to it! Start improving user experience and usability with user research.

User Experience 83

User Experience Onboarding AI Technical Review 83

User Pilot

AUGUST 13, 2023

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? Examples of different prioritization frameworks. Examples of different prioritization frameworks. And what to do after prioritizing features. What is a feature prioritization matrix?

Scale 93

Scale Development Market Research Onboarding 93

Scytale

NOVEMBER 21, 2023

These security compliance requirements are set out as per differences in relevant locations, industry variations, customer demands, as well as market requirements. That may sound daunting, but with the right compliance automation technology and support, meeting even the most rigorous compliance targets is much simpler and more cost-effective.

compliance 96

compliance Technical Review SaaS Systems Review 96

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. First, we’ll define what customer enablement is. What Is Customer Enablement In Business? What Is Customer Support Enablement? Customer enablement empowers customers by giving them the resources they need to use your product successfully.

B2B 82

B2B Scale SaaS Sales Enablement 82

User Pilot

JULY 27, 2023

SaaS companies have many moving parts, and it can be difficult to determine who does what. The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. What is a SaaS business model?

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

User Pilot

FEBRUARY 26, 2023

What is Mixpanel? Mixpanel Analytics vs Google Analytics Both Mixpanel Analytics and Google Analytics are popular tools available for SaaS companies. Its easy integrations with other marketing tools allow you to track marketing data more efficiently. Mixpanel vs Google Analytics. Mixpanel dashboard homepage.

Software Review 95

Software Review Systems Review Engagement Scale 95

User Pilot

MARCH 23, 2023

TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. In turn, you’ll have a more efficient process that gets more customers in the door. What are closed-loop analytics? The key is to share data between the teams anyway.

Data 94

Data SaaS Sales Funnel Acquisition 94

User Pilot

OCTOBER 31, 2023

In this blog, we’ll explore the differences between the two methods – and when it makes sense to use both. In this blog, we’ll explore the differences between the two methods – and when it makes sense to use both. What is onboarding? So what’s successful onboarding in a nutshell?

Onboarding 93

Onboarding Scale Customer Success Scaling 93

Sales Hacker

OCTOBER 10, 2022

An employee takes time to learn to perform a certain task, and as they repeat it they learn to complete it quickly and more efficiently. Related: Sales Training Is Only One-Third of What You Should Be Doing for Sales Enablement. Effective sales enablement content can help them do this on an ongoing basis. Source: ResearchGate.

Sales 93

Sales Sales Enablement Onboarding Retention 93

Scytale

OCTOBER 5, 2023

However, navigating the intricate differences between them can be a daunting task. What is NIST CSF? So what exactly is the NIST Cybersecurity Framework (CSF)? What is NIST CSF Used For? So what can you do with NIST CSF? Identification of potential cyber risks and an outline for how to manage them.

Cybersecurity 59

Cybersecurity Technical Review Systems Review compliance 59

User Pilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. TL;DR In-app communication shouldn’t be used interchangeably with push notifications since the two have very different use cases. What is in-app communication?

Communication 97

Communication Onboarding User Experience Retention 97

Scytale

SEPTEMBER 28, 2023

How do they differ? Understanding the key differences between CMMC and NIST 800-171 will allow you to know exactly what you’re getting into and can allocate resources to become fully compliant. What is CMMC Compliance? So what exactly is CMMC compliance? What is NIST 800-171 ?

Cybersecurity 59

Cybersecurity Government compliance Technical Review 59

Intercom, Inc.

MARCH 15, 2018

All the while, he’s been sharing his latest thoughts on infrastructure, devtools, management and more, on his Irrational Exuberance blog. All the while, he’s been sharing his latest thoughts on infrastructure, devtools, management and more, on his Irrational Exuberance blog. One of the blog posts was about this Yahoo!

Engineering 214

Engineering Management Merchant Services DevOps as a Service 214

Neil Patel

OCTOBER 24, 2020

So what do you do? Plus, an outsider’s perspective can likely improve strategizing and troubleshoot problems effectively too. The only way that a good consultant can meet challenges and identify opportunities is when they have years of experience and expertise to create effective strategies. Hire a consultant, hands down.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

Neil Patel

OCTOBER 7, 2021

What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Below, we’ll discuss some of the most effective strategies and offer tips for marketing without relying on the use of third-party cookies. Let’s find out. Turn on Google Analytics 4.

Marketing 123

Marketing AI Search Advertising Social Media 123