SaaStr

NOVEMBER 5, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Dear SaaStr: What does a US-Based SaaS company Need to Know Before Expanding into Europe? SaaStr 694: Unlock Profitability and Growth – The Key Strategies with Expensify’s COO Anu Muralidharan  5.

ChatGPT 148

ChatGPT Scale Compensation AI 148

SaaStr

MAY 25, 2023

SaaS companies are just valued at far less than they have been in many years: It’s just all … harder. And it reminded me of a stretch when over 6 months or so, I met with a series of entrepreneurs that turned down pretty attractive acquisition offers, relatively early in their lifecycle: SaaS Co. #1 Vaguely.

Acquisition 361

Acquisition Venture Capital Generative AI Scale 361

SaaStr

APRIL 24, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1. BowtiedCocoon: Top SaaS SMB AEs have $125k OTEs. A SaaS Founder’s Guide to PR. The Private Equity Math of 1+1=3 in SaaS Acquisitions. But The Best Ones Make $261k. Every Investor is Different.

Sales Hiring 273

Sales Hiring Revenue Scale SMB 273

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Technical Review 94

Technical Review Management Leadership Systems Review 94

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 225

Scale Sales Hiring Strategy Marketing 225

SaaStr

AUGUST 31, 2023

Amazing smaller, deep dive sessions with top leaders in SaaS and Cloud. Demystifying AI for SaaS: Practical Steps to Drive Innovation with Bessemer Venture Partner’s Anant Vidur Puri #5. These are the smaller, intimate conversations you always wanted to have with other SaaS execs. That now you can have IRL!

Venture Capital 217

Venture Capital Acquisition AI Innovation 217

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022!

Customer Success 52

Customer Success Scale Technical Review AI Search 52

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. The demographic, environmental, and behavioral attributes of companies you expect to be your most valuable customers make up your ideal client profile (ICP). Spotlighting the success of an ICP-focused strategy .

Payments 186

Payments Payment Methods Embedded Payments Scale 186

User Pilot

APRIL 30, 2024

If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. Top Marty Cagan books product managers should read With all that experience, Marty surely has tons of strategies and insights to share. Who is Marty Cagan?

Management 87

Management Underperforming Technical Team Innovation Generative AI 87

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.

Acquisition 100

Acquisition Strategy Social Media Underperforming Technical Team 100

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Thankfully, the SaaS world doesn’t require spears and bows, but it does require a careful approach. You’ll probably have a smaller lifetime customer value and customer budget for acquisition.

Scale 228

Scale Strategy Scaling Outbound Sales Team 228

SaaStr

FEBRUARY 9, 2024

Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he has a wealth of knowledge from Zapier’s Go-To-Market history as well as these successful SaaS companies to pull from.

Scale 260

Scale Sales Hiring Sales Marketing 260

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Retention 65

Retention Metrics Strategy Scale 65

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Business Model 247

Business Model SaaS Payments Payments Headcount 247

SaaStr

NOVEMBER 3, 2023

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 193

Payment Methods Acquisition Scale Payments 193

SaaStr

SEPTEMBER 20, 2023

Beyond multiples, many Cloud companies faced a deluge of headwinds that impacted business fundamentals… Lengthening sales cycles Tightening customer budgets It was no surprise that SaaS IPOs came to a screeching halt. The past twelve months have been relatively turbulent for Cloud founders. What does this mean for Cloud companies?

Cloud 245

Cloud Payments Software Review Payment Solutions 245

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 92

Strategy Marketing Social Media AI Search 92

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. The evolution of SaaS business.

Scale 199

Scale Finance Sales Hiring Scaling 199

SaaStr

SEPTEMBER 22, 2022

Chestnut began by discussing the ins and outs of the acquisition by Intuit. But when none of them offered a good deal, Mailchimp walked away, convinced they wouldn’t entertain any more talks on acquisition. Mailchimp has always garnered attention and interest with its off-the-wall, standout branding strategy.

SMB 188

SMB Entertainment Acquisition Branding 188

SaaStr

JULY 25, 2023

SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space.

ChatGPT 222

ChatGPT AWS SaaS CTO 222

SaaStr

SEPTEMBER 25, 2023

The lack of joint efforts in planning and strategy created fragmented attempts at campaigns and conversions. Sales should work more closely with marketing to build the right ICP (Ideal Customer Profile) so that marketing can target this demographic and bring more sales-ready opportunities to the table.

Enterprise 258

Enterprise Marketing Sales SaaS 258

User Pilot

MAY 1, 2024

Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. Community building is a long-term strategy that requires careful thought. That’s understandable!

Branding 74

Branding Social Media Acquisition Advertising 74

Subscription Flow

APRIL 18, 2024

In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model. These include discerning the frequency of usage and the details provided by customers during feedback.

Engagement 93

Engagement Customer Lifetime Value Revenue Subscription 93

SaaStr

JANUARY 31, 2024

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 Over the years, Splunk has expanded its offerings through acquisitions and product development. billion of ARR last year, with a market cap of $25.7 His answer? Pipeline, pipeline, and pipeline.

Enterprise 245

Enterprise Scale Sales SaaS 245

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Pricing strategy based on pay-as-you-go has grown popular.

Scale 266

Scale New CTO CTO Acquisition 266

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Check out this post to see if you’re inadvertently sending subliminal negativity to your customers.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

JUNE 6, 2022

When asked about the acquisition, Perret commented, “People asked if we had an acquisition strategy. We have a product strategy and a company strategy, and it happens that this acquisition was a fantastic fit there.”. That allows us to have a very different go-to-market strategy. We definitely don’t.

Banking 238

Banking Scale Acquisition Interviewing 238

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently. "  2.

B2B 111

B2B Technical Advisors SaaS Payments Underperforming Technical Team 111

Totango

JANUARY 22, 2024

We polled our Customer Advisory Board (CAB) at the end of last year to gauge which way they saw the pendulum shifting for CS in 2024. In fact, 63% of CAB members said their top 2024 prediction was that businesses would put more strategic and bottom-line emphasis on expansion versus acquisition to drive revenue growth.

Customer Success 94

Customer Success Generative AI AI Scale 94

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. For best results, use multiple acquisition channels , like SEO, PPC adverts, or WOM.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84

SaaStr

NOVEMBER 12, 2021

Want to start your own SaaS company? SaaS: Maybe Plan for 30+ Years as a Founder. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr. Once you have 10, 15, 20 customers … you can hire someone to help. Freemium is not a marketing strategy. You need to iterate more.

Sales Hiring 329

Sales Hiring Investment Acquisition Product Marketing 329

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 214

Venture Capital Scale Technical Review Software Review 214

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Free user acquisition. Stage 3: Prove scalable quality user acquisition. As a result, your growth team gets limited to user acquisition. Free user retention.

Technical Review 241

Technical Review Technical Advisors Scale Compensation 241

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

SaaStr

SEPTEMBER 16, 2022

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right strategy, preparation, and business model to achieve it. Consider why you have thought of expansion. Is your success repeatable?

Scale 205

Scale Scaling Sales Hiring Marketing 205

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. You can calculate CAC by dividing total expenses by the number of new customers acquired in a specific period.

Acquisition 74

Acquisition Benchmarks Customer Lifetime Value B2B 74