SaaStr

JUNE 18, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: About 70% of SaaS Public Companies Are New Versions of Existing Categories of Software (Updated) Growth Slowed Down About 33% On Average For Everyone in Q1 The Top 20 SaaStr Tips to Getting a SaaS Start-Up Going When Should You Add a Second Product?

CTO Hire 195

CTO Hire New CTO CTO Scaling 195

CustomerSuccessBox

MAY 18, 2022

Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! Suggested blog : Account Expansion: If You Want To Grow Fast, Do This….

Customer Success 52

Customer Success Scale Technical Review AI Search 52

SaaStr

SEPTEMBER 26, 2023

That info could be: high volumes of text like blogs contracts how to respond to a customer images video We’re in the early innings of what it means to generate or have GenAI. Categories like this will make incredible apps for LMs and AI because of the high volume of tickets and high signal-to-noise. Modern incumbents have done well.

AI 245

AI Generative AI Venture Capital SaaS 245

SaaStr

SEPTEMBER 5, 2020

Q: What’s the best way to develop inbound leads when creating a new market/product category? Category creation is hard because you have to build awareness of both a new vendor AND a new category. More with some great examples here: Corporate Blogs Always Work. Go to the places folks need your product are.

Development 261

Development Content Marketing Marketing 261

SaaStr

FEBRUARY 15, 2024

The common threads of my investments are companies creating a new category or disrupting the definition of a current category. #3. I’ve walked in the shoes of an executive trying to scale category-dominating software companies several times, so I lead with empathy when giving advice. I am not sure there is just one!

Scale 223

Scale Software Review Payment Features AI 223

SaaStr

MAY 8, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Average SaaS Leader Grows 54% … At $1 Billion in ARR. 9 Things Your New Head of Product Should Do in Their First 30 Days. When to Go Multi-Product in SaaS. The Only 2 Things That Really Motivate a Salesteam.

Scale 221

Scale Engineering Payment Features Sales 221

SaaStr

SEPTEMBER 18, 2023

Will there be any new categories in the next 5-10 years? If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. How do you fix GTM? Email still works.

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

SaaStr

MARCH 27, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Why I’d Rather Be Acquired by Vista Than a Big Tech Company. SaaStr 538: Product-Led Growth: Panacea or Boondoggle? Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose. Outbound Always Works.

VP of Engineering 196

VP of Engineering Scale CTO Engineering 196

SaaStr

MAY 1, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: It’s Basically a Quiet Series A, Series B, C and D Crunch Now. SaaStr 550: How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital.

Sales Hiring 198

Sales Hiring Leadership Innovation Retention 198

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. While I rely less on this than I used to, it’s a helpful frame that’ll get you from idea to final product as quickly as possible. After randomly deciding to count how many articles I had written 1.5

Social Media 52

Social Media Systems Review Technical Review Software Review 52

SaaStr

JANUARY 12, 2024

When you’re growing, you don’t have time to see how much people are using your product, so it can’t last unless we’re in a global meltdown, and we’re not. So the next prediction Nick and Jason had for 2024 was that vendor consolidation will only continue to funnel more business towards multi-product solutions vs. one-off SaaS tools.

Sales Hiring 239

Sales Hiring Customer Success Scale AI 239

SaaStr

JUNE 7, 2023

Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. Stay Focused, Don’t Add a Second Product Until $100M ARR.” The conventional wisdom seems to make sense: Don’t overextend yourself or bit off more than you can chew by adding a second product too early.

Scale 192

Scale Scaling SMB Marketing 192

SaaStr

APRIL 17, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1. About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software. SaaStr 544: People, Process, and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar. Billion in ARR.

Scale 175

Scale Innovation Acquisition Revenue 175

SaaStr

OCTOBER 23, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: CB Insights: Yes, Venture is Down. SaaStr 601: What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson. ? ? ?. Designing a Product Your Customer Can’t Live Without | Brex’s CEO and Mutiny’s CEO.

CTO 176

CTO Scale Business Model Retention 176

FastSpring

APRIL 18, 2024

FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category! Read our blog post to learn how it works , or go to our documentation to try it out for yourself. Need FastSpring assistance?

Artificial Intelligence 78

Artificial Intelligence Customer Support Engagement Technology 78

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. That leaves one variable we can leverage — productivity growth.

AI 215

AI Outsourcing Services Outsourced Development Government 215

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 252

Scale Sales Hiring Sales Marketing 252

Totango

JANUARY 3, 2024

Allow us to reintroduce ourselves Totango is customer success software businesses can’t outgrow, providing unlimited scalability and unmatched time to value to help cross-functional enterprise teams drive productivity , retention , and expansion.

Software Review 111

Software Review Scale Customer Success Innovation 111

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. They don’t have the bandwidth to support five sub-partners in their category.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

JUNE 21, 2022

Almost every category of SaaS exploded during the lockdown, but three saw just crazy boosts: Zoom went from $1B to $3.5B But, while all 3 are epic companies, in unique categories, it didn’t last. Other categories were hit less dramatically. Zoom and DocuSign’s revenues mainly come from 1 core product. It couldn’t last.

SaaS 286

SaaS Cloud B2B Enterprise 286

Tom Tunguz

MAY 23, 2022

Many startups face a strategic question early on of whether to create a new category. At conferences, on podcasts, in blog posts, Barr has beat a consistent drum for years and at scale, all with the same refrain: data observability eliminates data downtime. It’s a heavy lift. Monte Carlo is creating the data observability space.

Startup 213

Startup Customer Success Scaling Data 213

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. Customer Success Operations 101: Drive Productivity with Purpose, People, and Process. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. 11 th Fastest Growing of G2 Products.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

SaaStr

JANUARY 11, 2023

It doesn’t compete at the bottom of the market, and targets top logos with a reasonably priced product. Not enterprise-high NRR, but about what I’d expect from their ACV and category. The LMS category is a large time investment, so it makes sense to try to get customers to do longer deals. #8. Just Quiet Compounding.

Scale 329

Scale Pricing Scaling Enterprise 329

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

Tom Tunguz

DECEMBER 17, 2022

ML propels SaaS into a massive second wave that increases workers’ productivity measurably. Machine learning models predict code, synthesize images, author blog posts reducing composition time by a factor of 2 or 3. Most categories slow down meaningfully, including Defi. Not even close on this one.

Software Review 261

Software Review Technical Review Machine Learning Artificial Intelligence 261

SaaStr

DECEMBER 20, 2022

This isn’t the majority, but importantly, it is the largest category. See also, sales productivity tools, and many other categories. And every category of buyers has a segment still growing quickly. Which sometimes really is down, if you have to add more pipeline in 2023 with the same budget. But so they should be.

Marketing 248

Marketing Cloud SaaS Sales 248

SaaStr

NOVEMBER 15, 2022

“So we're seeing some slowdown in certain sectors and, frankly, acceleration in others, things like low-code, no-code environments, productivity, cybersecurity to protect the enterprise …. Some sectors aren’t seeing any slowdown, like cybersecurity, productivity and “no code” This is also what I’m seeing.

Cybersecurity 297

Cybersecurity SMB Interviewing Enterprise 297

User Pilot

MARCH 27, 2024

The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. Amplitude provides a side panel for historical navigation and resource discovery.

User Experience 106

User Experience Pricing Engagement Mobile 106

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Scale 222

Scale Scaling Startup Sales Hiring 222

User Pilot

APRIL 10, 2024

TL;DR A knowledge base is a centralized library that offers access to helpful information about a product or service. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets. Group content into modules and categories.

Software Review 102

Software Review AI Search SaaS Technical Review 102

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. How do I discover the SaaS products I need? They’ve been in the game for a while, so the product works. How do I trust them?

AI Search 188

AI Search AI ChatGPT Software Review 188

SaaStr

JANUARY 27, 2024

I don’t see these producing big category winners, because they can’t keep up on the product side. But they often can still be a decent #2 or #3 in the space and product a good exit. There are other reasons startups something do “Good But Not Great” or just OK, but that don’t lead to failure IMHE: Great CEO, Merely Good CTO.

Startup 207

Startup Scale CTO Pricing 207

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. It’s a process that demands more than a game-changing product, as it takes having the right talent on your team and a consistent vision that drives all aspects of your business. Listen to your customers.

Outsourced Development 223

Outsourced Development Mobile Pricing Software Development 223

SaaStr

OCTOBER 26, 2021

Intriguing Session Slides: Last but not least: Marketing SaaStr Session #5: “The How and Why of Category Creation and Leadership with BlackLine’s CMO”. Intriguing Session Slide: If you want to study even more content from SaaStr Annual 2021, here are additional category-focused round-ups: Product Led Growth Sessions at SaaStr 2021.

Scale 338

Scale Marketing SMB Leadership 338

SaaStr

MARCH 14, 2024

Native integrations are key to customer acquisition and retention in the SaaS space, but not what makes your product special so we believe these integrations should and will be built utilizing tools, not writing custom code. What’s the #1 bit of advice you’d give to SaaS founders today?

Scale 187

Scale B2B Investment Acquisition 187

SaaStr

DECEMBER 10, 2023

As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong.

Leadership 298

Leadership B2B Branding Revenue 298

SaaStr

DECEMBER 8, 2022

Creating an entirely new category in the B2B tech market is its own ball game. Business leaders don’t have the advantage of building on the knowledge people already have about a product, and they’re not coming in with an alternative to something already in existence. . If You Create A New Category, Make Sure It’s Awesome.

Sales Hiring 210

Sales Hiring Sales Compensation Branding 210