OpenView Labs

DECEMBER 5, 2019

The B2B buyer’s journey is not the same as it was ten or even five years ago. Nowadays, B2B buyers perform an average of 12 searches online before engaging with a business. For example, they are using new tools to improve conversion rates as rapidly evolving technology directly influences the customer journey. Secured interface.

B2B 60

B2B Trends Artificial Intelligence Marketing 60

Hull

JANUARY 10, 2021

But what really is a CDP? Why does it exist, who is it for and how might you use it? What are the key features of a CDP? Who are the primary users of a CDP? This definition has three critical elements: Packaged software: A CDP is a prebuilt system that is configured to meet the needs of each organization.

Data 52

Data Scale Technology Social Media 52

Hull

JANUARY 27, 2020

But what really is a CDP? Why does it exist, who is it for and how might you use it? What are the key features of a CDP? Who are the primary users of a CDP? This definition has three critical elements: Packaged software: A CDP is a prebuilt system that is configured to meet the needs of each organization.

Data 59

Data Scale Technology Social Media 59

Hull

JULY 9, 2020

On Wednesday, July 8, we held a "fireside chat" with experts from Hull, mParticle, and The CDP Institute. If you missed out on the engaging conversation with Romain, Michael, and David, or would like give yourself a refresh on the topics, we've provided the video replay as well as the audio transcription in this blog post.

B2C 52

B2C Underperforming Technical Team B2B Data 52