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Lessons learned: Go-to-market strategy does not equal marketing strategy

Upscope

Example: Our current go-to-market plan is to attract customers via creating integrations into live chat companies and create blog posts, ads and send emails to capture searches for those integrations and for the word co-browsing. What one sentence from this blog post was most important and why? Vuclip survived.

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Product Story telling in SaaS

Upscope

All I want is advice on how to write product stories. However, are we supposed to be telling the Luke Skywalker story arc? The hero's journey? In this post I'll list some product story telling advice and structures I found from across the web and use that advice to write some Upscope product stories. ” Source.

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Product Story telling in SaaS

Upscope

So many articles about story telling focus on examples like Nike and Apple and mention things like "Think Different" and I can't really learn anything from that. All I want is advice on how to write product stories. However, even when it comes to product story telling, are we supposed to be telling the Luke Skywalker story arc? The heroes journey?

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The Ultimate Guide to Product Tours Software

User Pilot

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. To compare, for 89% of them acquiring new users is a high priority ( sour ce ). This obsession with getting new customers is natural: the more customers you convert, the more revenue you will make. How can Sa aS companies reduce its churn rate?

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Facebook organic reach is down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. But it’s not so simple. Let me explain. Absolutely.

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3 Proven Customer Retention Strategies That Drastically Increase Sales

GetUplift

Markin Blog, 2020 ). Markin Blog, 2020 ). . Markin Blog, 2020 )). Markin Blog, 2020 )). This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. Turns out, the probability of an existing customer making a purchase is about 60-70 percent.