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5 Steps to Build Your First GTM Playbook with Stage 2 Capital

SaaStr

Mandy Cole, Partner at Stage 2 Capital, shared the five steps every company needs to take to build their first GTM playbook centered around the buyer. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

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The Ultimate Guide to Product Tours Software

User Pilot

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

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Backlinks and Google Penalties: 5 Tips on Avoiding Search Engine Disasters

Baremetrics

Read on for our 5 tips on creating inbound links for SaaS business. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. You’ve probably heard that backlinks are a key component of successful content marketing.

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Aligning SaaS Customer Acquisition

Chaotic Flow

SaaS businesses can be overwhelmingly complex. Getting noticed on the Internet gets harder every year and almost every SaaS product category has a crowded field of competitors. The first post in a series introduced a simple framework for understanding SaaS customer alignment and its many benefits. Not Everyone Needs Your Stuff.

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What is product-market fit? Tapping into your best customers

ProfitWell

Companies that have been successful in finding it are able to be more efficient with their growth resources and acquisition dollars. 5 steps to discovering your product-market fit. Imagine a world in which your customers sell your product for you. Ideal, right? Well, it’s possible. You just have to achieve stellar product-market fit.

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The Case for Grandfathering

The Angel VC

If you're running a SaaS startup it's likely that sooner or later you'll want to increase your prices. The reason is simple: It's impossible to find the perfect pricing right off the bat, so most startups launch with a pricing scheme that's on the low end to make sure that they don't scare away potential customers. "In

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