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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this special episode, we sat down with Zanade to talk about allyship, empowering Black-owned businesses, and what it takes to change deeply seated systemic issues and affect policy at a national level. Janeen Uzzell , COO for Wikimedia Foundation.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.

B2C 52
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Is Seed the new Series A? (Video + Transcript)

SaaStr

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. We are a purely B2B fund, focused on software and fintech. So if you’re a software founder in that stage, come talk to us. I’m the founder of Blossom Capital. Evgenia : Hi.

New CTO 151
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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

B2B and B2C SaaS and Subscription Report. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. How to Screw Up Your Software Pricing and Packaging Completely.

Pricing 135
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Second, cloud-hosted SaaS apps meet “consumerized” technology buyers via a freemium sales models. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. But what most people miss.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. So we cracked open a basic programming book and we started learning how to write our first lines of software together. We saw the momentum increase, and we were nailing that B2C customer. That was the start of an entire journey for me.

B2B 132