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Webhooks: Enabling PLG in SaaS Applications

Frontegg

These “software hooks” are helping SaaS companies make the shift towards Product-Led Growth by giving users more in-app freedom and reducing the need for cumbersome support emails or calls. When a customer completes a purchase, he will be expecting to get an invoice, preferably immediately. The SaaS space has become very dynamic.

New CTO 98
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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52
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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. Want to see more content like this? Join us at SaaStr Annual 2020. FULL TRANSCRIPT BELOW.

B2B 133
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Building an AI fortress in the age of GPT-4

Point Nine Land

Does the acceleration in AI make your SaaS company more or less defensible? My conclusion was that Generative AI is an asteroid impact event for B2B software, comparable to the launch of the iPhone or the Internet itself. But unlike most on-premise software companies in the 2000s, the SaaS leaders of today aren’t doomed.

AI 98
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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135
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Loyalty Prime Raises $5.5 million for Next-Generation, AI-based Loyalty Marketing SaaS Platform

The SaaS Garage

million for Next-Generation, AI-based Loyalty Marketing SaaS Platform February 6, 2020 MUNICH – ( THE SAASGARAGE ) – Loyalty Prime , an international provider of enterprise loyalty program solutions has closed its 5.5 Christoph Straub, Loyalty Prime’s founder and CEO is excited about this new chapter of his company.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. You identify customer pains.