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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Emilie Maret | Fellowship Team @ The Family. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. We are a purely B2B fund, focused on software and fintech. Emilie Maret | Fellowship Team @ The Family. Maybe fifty of them are B2B SaaS.

New CTO 144
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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks.

Scale 108
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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Farhan Virji , Vice President of Customer Happiness at Later. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. Portfolium was eventually acquired, but the team behind it never stopped thinking about a better way to do it.

Scale 211