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Global Marketing Strategies for SaaS and Software

FastSpring

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, and more.

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14 SAAS Experts Share Their Best Customer Churn-Beating Advice

OPEXEngine

Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Get on the phone, send out cancellation surveys via email, and just spend time getting to know what your customers really need from you—then give it to them before it’s too late.

Churn 52
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Everything You Need to Know About Freemium Pricing

OpenView Labs

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. Freemium benchmarks. How to Increase Your Payment Customers In a Freemium Model.

Pricing 82
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11 Popular types of revenue models used today

ProfitWell

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” There is no such thing as a perfect revenue model, but the popularity of some of the methods below suggests that many of them are well-tailored for the current state of the market.