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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. Artificial Narrow Intelligence (ANI). How does this work?

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

What Ryan has learned about how salespeople are performing [10:51]. Managing a technical team as a non-technical person [24:13]. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Sam’s Corner [33:50 ].

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Reddit’s Nick Caldwell on engineering leadership

Intercom, Inc.

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Managers oversee their team members’ work and career development. Building trust can be tough when you’re a new hire in a leadership position.

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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. We’ve got two sponsors, including a new one called Sapper Consulting. We’re on iTunes.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team. Kevin: Absolutely.