The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers
OpenView Labs
JANUARY 24, 2022
It’s clear that buyers are racing to the Cloud Marketplace, like those offered by AWS, Azure, GCP, and IBM / Red Hat, and sellers are eager to tap into the Cloud budget to help their buyers get started fast or scale contracts fueled by cloud budget growth. Cloud Marketplaces are a good first step toward a multi-channel GTM. .
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