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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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PPC or SEO? Which Is the Best Bet for a SaaS Company? ?[Infographic]

Kraftblick

There are plenty of articles dedicated to this matter, but none offers a better solution than hiring a team of knowledgeable marketers. Perhaps, you even know when you need to start a PPC campaign and why SEO is the option that is perfect for your developing startup. Well, we don’t live in 2008 anymore. Selina winds hands down.

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How to Retain Employees For 10+ Years with Alf Ruppert

FastSpring

Our former Director of Content and Community spoke to Alf about managing a happy team, how he’s grown his company without external funding, the history of developing in the Mac ecosystem, and running a consulting and software business. Like the iPhone is 2008. And the problem was, I have no clue in software development.

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SaaStr Podcasts for the Week: May 24, 2019

SaaStr

235: Andrew Filev is the Founder & CEO @ Wrike, the cloud based collaboration and project management software that scales across teams in any business. In Dec 2008, Vista Equity Partners acquired a majority stake in Wrike for a deal reportedly valuing the company at $800m. We had a pretty big team.

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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

What does Jeff mean when he says, “the developer first approach is a maturation of the supply chain of software?” How has Jeff seen his original thesis for “developer first” evolve and change with time? What does truly special customer experience look like in the developer first model? * Jeff Lawson: Sure.

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. For real, why is the developer market bigger today? ” I’ve never heard that.

Scale 292
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Norman Crowley on uncovering the business opportunities in tackling climate change

Intercom, Inc.

We were fairly poor. So I started to develop a hankering for making money at an early age. I realized after three or four weeks that retirement was boring and then set up a gaming software company called Inspire Gaming Group” And I always wanted to work in technology. I always loved software and developing software.